EXACTLY!!! At least I wasn't alone in my thoughts.

 

why did Ford allocate these by a lottery rather than by dealer reputation based on Customer response?

 

Official update announced by Ford (5/18/07)

Shelby GT 500 Allocation and Distribution Plan
For the 2008MY the U.S. Ford dealership production is approximately 8,000 units. Shelby GT500 Certified Dealers are eligible for the following allocation:

(1) incremental unit for 2006 Presidents Award winners
(1) "coverage" unit for any dealer enrolled and certified in the Shelby GT500 Dealer Program
Remaining production will be based on Mustang Share of Nation formula.
Former SVT & SVT Focus Dealers will not receive incremental allocation, as they did last year
Individual allocation and scheduling will be communicated by your facing Regional Sales Office

 

That doesn't cover the GT500KR which are currently being allocated by lottery