GT500 Markups Reach New Level of Insanity With $185K Price Tag!

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Loaded GT500 sports an MSRP of $105k but you’ll have to throw an extra $80K plus on top of that to bring it home.

While there are a few folks out there who’ve secured a new 2020 Shelby GT500 at sticker price, many have paid some sort of markup. Unfortunately, many dealerships are still slapping ridiculous ADMs on the latest and greatest Mustang, taking advantage of high demand and low supply. But while most markups we’ve seen range from $10k to $20k, the Ford dealership in this video from YouTuber Austin of Speed Phenom is taking things to an entirely new, entirely ridiculous level.

That dealership is Fritts Ford in Riverside, California, and they slapped an insane $80,000 markup on this particular GT500. The car is fully loaded, sporting the carbon fiber and technology packages, which means the actual sticker price is $105k. Throw taxes in the mix, and you’re looking at an out-the-door price of around $200k. And that might just make this the most expensive GT500 we’ve seen yet.

2020 Ford Mustang Shelby GT500

Even worse, Speed Phenom notices that the car has some scratches on the front bumper. But it’s a looker, regardless. “It has the painted Kona Blue stripes,” he notes. “It’s a $10,000 option. But it looks really cool. The vinyl stripes actually stop right before the panel ends and the next one begins, like a gap.” Which is nice. But the cost of those painted stripes has turned into its very own controversy, which seems somewhat diminished by this car’s outrageous markup.

2020 Ford Mustang Shelby GT500

“So what do you do?” Austin asks. “Do you pay $80,000 over sticker? I know I could never do that. But for some people, this is what they’re dealing with. When it comes to a new Shelby, every time, there’s gonna be massive markups. You have to wait a few years until it goes to MSRP. I guarantee in a year or two you can buy these track packs at MSRP all day long.”

2020 Ford Mustang Shelby GT500

We’d have to agree with that assessment. After all, once the GT500 hit dealerships, markups on GT350s and GT350Rs pretty much disappeared. There will always be a latest and greatest car on the lot every couple of years or so. And early adopters must pay to play, apparently. If you’ve got the deep pockets and guts to pay an ADM high enough to buy a second base GT500, well, more power to you, we suppose.

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Brett Foote has been covering the automotive industry for over five years and is a longtime contributor to Internet Brands’ Auto Group sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other popular sites.

He has been an automotive enthusiast since the day he came into this world and rode home from the hospital in a first-gen Mustang, and he's been wrenching on them nearly as long.

In addition to his expertise writing about cars, trucks, motorcycles, and every other type of automobile, Brett had spent several years running parts for local auto dealerships.

You can follow along with his builds and various automotive shenanigans on Instagram: @bfoote.


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