2010-2014 Mustang Information on The S197 {GenII}

Question about MSRP and Invoice...

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Old Sep 26, 2009 | 12:38 PM
  #61  
05fordgt's Avatar
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From: Phoenixville, PA
Originally Posted by Blainestang
33619 is the zip for the dealer.
Hey Blaine, thanks for the ZIP code. The offers currently, are either a $1,000 Ford Credit rebate and a 4.9% APR or a total of $2,000 in rebates (2 separate $1,000 rebates, that one of them is Ford Credit based) and a 6.9% APR. The Ford Credit rebate means that you MUST use them to finance the loan. If you were to pay cash, you would not get this rebate. What some people do, is finance a minimum with Ford Credit for 120 days, then pay it off and you get the rebate and pay very little in interest, IF you pay it off in 120 days.

With all that said, the only way I can see them able to sell the car at that price, is because they are including Red Carpet Lease renewal cash, at $1,500. This is a rebate that 99% of people ARE NOT eligible for. Its a rebate for those who's lease is finished and its money for them to renew a lease or purchase the next car. If they are using this rebate in the ad price, its a hoax and I hate when dealers do this. Its not a true price as most people who are new customers don't have a lease that is coming to term.
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Old Sep 26, 2009 | 01:15 PM
  #62  
denlem's Avatar
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Joined: December 11, 2007
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From: Uxbridge, MA
Jeff - When you say 'renew' a lease, do you mean extending a current lease or starting a new one with a new car after the current one expires.
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Old Sep 28, 2009 | 06:19 AM
  #63  
05fordgt's Avatar
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From: Phoenixville, PA
Originally Posted by denlem
Jeff - When you say 'renew' a lease, do you mean extending a current lease or starting a new one with a new car after the current one expires.
Hey Denlem, I'm sorry I wasn't clear on that. I was rushing my typing on that reply. That rebate is for anyone who is currently in a lease and its about to end. You get that money to either go towards another lease, OR purchase when you term the lease.
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Old Sep 28, 2009 | 06:47 AM
  #64  
Blainestang's Avatar
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Joined: September 8, 2009
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From: Tampa, FL
Originally Posted by 05fordgt
Hey Blaine, thanks for the ZIP code. The offers currently, are either a $1,000 Ford Credit rebate and a 4.9% APR or a total of $2,000 in rebates (2 separate $1,000 rebates, that one of them is Ford Credit based) and a 6.9% APR. The Ford Credit rebate means that you MUST use them to finance the loan. If you were to pay cash, you would not get this rebate. What some people do, is finance a minimum with Ford Credit for 120 days, then pay it off and you get the rebate and pay very little in interest, IF you pay it off in 120 days.

With all that said, the only way I can see them able to sell the car at that price, is because they are including Red Carpet Lease renewal cash, at $1,500. This is a rebate that 99% of people ARE NOT eligible for. Its a rebate for those who's lease is finished and its money for them to renew a lease or purchase the next car. If they are using this rebate in the ad price, its a hoax and I hate when dealers do this. Its not a true price as most people who are new customers don't have a lease that is coming to term.
I believe that DOES include using Ford Credit, but, in my experience, their prices don't include the Red Carpet renewal cash, and they DO honor their prices.

Are there any discounts or bonuses from Ford to dealers based on sales volume?

Or maybe they advertise these knowing they might lose money on them, but knowing they'll make money on people that come in and want something a little different or better equipped? Then again, usually if you're advertising a "loss leader", you don't post MULTIPLE cars/stock #s at that price.

???
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Old Sep 28, 2009 | 07:58 AM
  #65  
denlem's Avatar
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From: Uxbridge, MA
Originally Posted by 05fordgt
Hey Denlem, I'm sorry I wasn't clear on that. I was rushing my typing on that reply. That rebate is for anyone who is currently in a lease and its about to end. You get that money to either go towards another lease, OR purchase when you term the lease.
Thats good to know. My lease is up in March. Hopefully something is available then...
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Old Sep 28, 2009 | 02:11 PM
  #66  
Five Oh Brian's Avatar
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From: Pacific NW USA
Originally Posted by Blainestang
Are there any discounts or bonuses from Ford to dealers based on sales volume?

Or maybe they advertise these knowing they might lose money on them, but knowing they'll make money on people that come in and want something a little different or better equipped? Then again, usually if you're advertising a "loss leader", you don't post MULTIPLE cars/stock #s at that price.

???
Ford is not currently offering any kind of "dealer cash" or volume $'s to dealers for selling Mustangs. Keep in mind that a dealer may advertise a car at a loss, only to make up for that lost profit in other areas of the sale (i.e. finance reserve, extended warranties, AD&D insurance, accessories, trade-in value, etc.). I work at a dealership that regularly advertises more than 10% of its inventory at a loss (below the invoice total) and we can usually break even or make a little money by selling those other products at the time of sale.
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Old Sep 28, 2009 | 03:03 PM
  #67  
Blainestang's Avatar
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From: Tampa, FL
Originally Posted by Five Oh Brian
Ford is not currently offering any kind of "dealer cash" or volume $'s to dealers for selling Mustangs. Keep in mind that a dealer may advertise a car at a loss, only to make up for that lost profit in other areas of the sale (i.e. finance reserve, extended warranties, AD&D insurance, accessories, trade-in value, etc.). I work at a dealership that regularly advertises more than 10% of its inventory at a loss (below the invoice total) and we can usually break even or make a little money by selling those other products at the time of sale.
Yeah, that makes sense, too.

I figured that it was a situation where, if you have good credit and don't get sucked into a bunch of extra warranties and "undercoating" and such, you can get a great deal (we've done it), but they make their money on people who:

a) buy a bunch of that stuff, have high interest rates, etc

or

b) decide they want a car with a few more/different options, and they don't get quite as good of a deal on those
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