Question about MSRP and Invoice...
I would still say do not do anything until you see the actual invoice sheet, at least that way you will know exactly what the differences are or if they are adding something into the invoice price.
I work at a dealership that charges no more than $600 over the invoice total for any new 2010 GT, and we actually will special order any new 2010 GT for just $199 over the invoice total. We're a "one-price" store that does not negotiate price and we set our markups based on the markups reported in our area so that we can remain super competitive and make buying super easy for our customers.
I guess what I'm trying to say is that a few hundred over invoice should make any dealership happy. You should be able to get your dealer down to $34,500 (or less) without much trouble. Then add tax/license and deduct rebates. Then don't forget the supercharger (which at $6639 is a really good price if it really includes parts & install). I'm assuming it's the black crinkle finish and not the more expensive polished finish.
Knowledge is power, and you're armed and ready to go.
I guess what I'm trying to say is that a few hundred over invoice should make any dealership happy. You should be able to get your dealer down to $34,500 (or less) without much trouble. Then add tax/license and deduct rebates. Then don't forget the supercharger (which at $6639 is a really good price if it really includes parts & install). I'm assuming it's the black crinkle finish and not the more expensive polished finish.
Knowledge is power, and you're armed and ready to go.
Xlover, I already confirmed for the OP that the invoice amount his dealer quoted him is correct. They aren't fudging the invoice or adding anything to it - they are being straight up with him.
Good info five oh. Dealing with a one price store is a great way to determine if anyone else is trying to fool you. .....of course then you can(if u want) continue to negotiate down from there at the other places. Or just deal with the guy who gave you their best price upfront the first time. 

Worth noting, all the information about cars, prices (MSRP and dealer cost/invoice), rebates, etc. are easily found all over the internet so why do some dealers still try to twist the facts? There's good dealers out there, but we haven't purged all the bad ones yet.
Talking to the choir, Five Oh.
I worked at a one price store for over six yrs. Then went on into mgmt. elsewhere for the next six. One price was definitely the best way for most to do business.
I worked at a one price store for over six yrs. Then went on into mgmt. elsewhere for the next six. One price was definitely the best way for most to do business.
Worth noting, all the information about cars, prices (MSRP and dealer cost/invoice), rebates, etc. are easily found all over the internet so why do some dealers still try to twist the facts? There's good dealers out there, but we haven't purged all the bad ones yet.
Then I could go back to selling Fords.
The have absorbed all the close area dealerships and have a reputation for deception.
But in an area with hundreds of thousands of people, you will make a profit no matter how bad you are.
Update.
I updated my offer and which is now $800 over invoice. $500 based upon Five Oh Brian's information and $300 because the dealer needs to locate a vehicle, which is around 300 miles away. They stand firm on their last offer. I am basically $2000 from their offer... I might just wait till I can order a 2011 (assuming the 400HP motor is a reality) and find a dealer in my area willing to order a Mustang GT near invoice.
I updated my offer and which is now $800 over invoice. $500 based upon Five Oh Brian's information and $300 because the dealer needs to locate a vehicle, which is around 300 miles away. They stand firm on their last offer. I am basically $2000 from their offer... I might just wait till I can order a 2011 (assuming the 400HP motor is a reality) and find a dealer in my area willing to order a Mustang GT near invoice.
Karman is correct, assuming the car is sold right when it arrives from the factory. Holdback is 3% of MSRP and serves to offset the dealer's interest paid to the bank while the car sits unsold on the lot. However, the longer the car sits unsold, the more of that holdback is spent "flooring" the car. That's why dealers really push to sell off their oldest vehicles.
Also, let's say the dealer sells for about $500 over invoice, and sells the car right away to pocket the $1,000 in holdback. They also earn a little money from the lender doing your loan (usually a few hundred bucks). They also make money selling extended warranties, prepaid maintenence, GAP insurance, death/disability insurance, accessories, etc. That's potentially a couple grand in profit on the typical new Mustang sale.
Also, let's say the dealer sells for about $500 over invoice, and sells the car right away to pocket the $1,000 in holdback. They also earn a little money from the lender doing your loan (usually a few hundred bucks). They also make money selling extended warranties, prepaid maintenence, GAP insurance, death/disability insurance, accessories, etc. That's potentially a couple grand in profit on the typical new Mustang sale.
Also remember that most salespersons don't see ANY part of the holdback or extra spiff money from the lender in regards to floorplan cost savings. If I sell a car for $500 over invoice, I get 30% of that $500, or $150 before tax. If its A-Plan, or if the car is sold at about $300 or less, its a "mini deal" and that would be $75 before tax! THAT'S ALL!!! While a dealership may make alot of money, the person helping you (whether or not he's a good or bad salesperson) really isn't making a whole lot themselves. This is why I'm always saying that a $500 price over invoice is a fair deal. 
Now back to the topic....
I wish you could "purge" the local guys that bought the old dealership I worked for.
Then I could go back to selling Fords.
The have absorbed all the close area dealerships and have a reputation for deception.
But in an area with hundreds of thousands of people, you will make a profit no matter how bad you are.
Then I could go back to selling Fords.
The have absorbed all the close area dealerships and have a reputation for deception.
But in an area with hundreds of thousands of people, you will make a profit no matter how bad you are.

Just a side tip to all the other good info posted: Use the web to your advantage. There's car buying tools out there that you can slap in front of a salesman and leverage some benefits. Like KBB, Edmunds, vehix, etc. See what the MSRP's are and see what people are actually paying on average, then compare that to what you're being offered.
Showing you have done some reputable research on your own usually gets salesmen to cut out some of the crap. If you act the complete amateure, they'll ride you for all you got.
Showing you have done some reputable research on your own usually gets salesmen to cut out some of the crap. If you act the complete amateure, they'll ride you for all you got.
Just remember that "invoice" is whatever the salesmen/General Managers want to show you...the real invoice is kept by the owner of the dealership...only he knows what he paid for the car to get it from the factory...the invoice you see is one that is fabricated by the dealership and they will tell you that it's the real invoice.
Or simply take your offer to another Ford dealer!!! There are plenty of other Ford dealers and besides, a little road trip in your brand new Mustang will be fun.
Do it by phone, call and ask for the sales manager or general manager. They can decide themselves without asking permission.
Make your more than fair offer and get a yes or no from the comfort of your own home. Like Brian said, knowledge is power. You have the power now use it.
Buy the car today, tomorrow may never come...
Do it by phone, call and ask for the sales manager or general manager. They can decide themselves without asking permission.
Make your more than fair offer and get a yes or no from the comfort of your own home. Like Brian said, knowledge is power. You have the power now use it.
Buy the car today, tomorrow may never come...
Update.
I updated my offer and which is now $800 over invoice. $500 based upon Five Oh Brian's information and $300 because the dealer needs to locate a vehicle, which is around 300 miles away. They stand firm on their last offer. I am basically $2000 from their offer... I might just wait till I can order a 2011 (assuming the 400HP motor is a reality) and find a dealer in my area willing to order a Mustang GT near invoice.
I updated my offer and which is now $800 over invoice. $500 based upon Five Oh Brian's information and $300 because the dealer needs to locate a vehicle, which is around 300 miles away. They stand firm on their last offer. I am basically $2000 from their offer... I might just wait till I can order a 2011 (assuming the 400HP motor is a reality) and find a dealer in my area willing to order a Mustang GT near invoice.
Just remember that "invoice" is whatever the salesmen/General Managers want to show you...the real invoice is kept by the owner of the dealership...only he knows what he paid for the car to get it from the factory...the invoice you see is one that is fabricated by the dealership and they will tell you that it's the real invoice.
Just remember that "invoice" is whatever the salesmen/General Managers want to show you...the real invoice is kept by the owner of the dealership...only he knows what he paid for the car to get it from the factory...the invoice you see is one that is fabricated by the dealership and they will tell you that it's the real invoice.
Last edited by 05fordgt; Sep 21, 2009 at 08:51 AM.
Well no offense to anyone, but I can understand why Mark would think that. I tried to buy another vehicle under the cash for clunkers things. As part of the Costco buying program the Dealer was to show me the invoice, the Costco price, MSRP. But the sheet of paper he brought out looked like something I could whip out on Word. 81/2" X 11" plain paper (not letterhead), fresh black ink from a laser or inkjet printer, number columns looked like they tabbed over, the lengthy amount of time it took for the 'closer' to finally come out of the office to show it to me... I came away with the impression that it wasn't a real invoice...
Last edited by cdynaco; Sep 21, 2009 at 10:12 AM.
Well no offense to anyone, but I can understand why Mark would think that. I tried to buy another vehicle under the cash for clunkers things. As part of the Costco buying program the Dealer was to show me the invoice, the Costco price, MSRP. But the sheet of paper he brought out looked like something I could whip out on Word. 81/2" X 11" plain paper (not letterhead), fresh black ink from a laser or inkjet printer, number columns looked like they tabbed over, the lengthy amount of time it took for the 'closer' to finally come out of the office to show it to me... I came away with the impression that it wasn't a real invoice...
I can understand, but the real invoice is kept with the MSO of the car. That's why everyone photocopies it. Heck, I print them from Ford's dealer site and they don't look professional. They are NEVER on letterhead, as its a printed document from Ford for the dealer. That's it.
What's a MSO?



