2010-2014 Mustang Information on The S197 {GenII}

How are they going to sell the remaining 2010 Mustangs?

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Old Jan 30, 2010 | 10:09 PM
  #1  
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How are they going to sell the remaining 2010 Mustangs?

... now that Ford is gearing up to build the awesome 2011 models?

I drove an hour today to Tasca Ford in Rhode Island to see what the Performance White and red leather interior color combo looked like in person. It looks really killer and classy. I plan on ordering a 2011 GT any day now, but am still deciding on the exact configuration and colors.

This is a huge dealership - they have ten 2010 Mustang GTs on the lot. They also modify new Mustangs and sell them with their own badging.

Anyway, I started thinking when I was there how they were ever going to get rid of these Mustangs? And how is Ford going to sell the remaining stock of 2010 models? I think I got part of my answer when I saw a Grabber Blue GT in the showroom with a $34,620 MSRP sticker and a "Sale" tag hanging from the mirror saying $31K.

But basically, when you can buy a 2011 GT for only about 5% more than a 2010 GT (MSRP) and get a much improved car, how many people would still buy the 2010 now unless it was heavily discounted?
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Old Jan 30, 2010 | 10:11 PM
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added pictures of the Performance White/red leather combination, and one of Tasca's modified GTs.
Attached Thumbnails How are they going to sell the remaining 2010 Mustangs?-022a.jpg   How are they going to sell the remaining 2010 Mustangs?-026a.jpg  
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Old Jan 31, 2010 | 12:03 AM
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Very nice. PW red leather is a killer combo. I'm either getting Black,White,or Sterling Gray with red leather.
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Old Jan 31, 2010 | 01:58 AM
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Originally Posted by wjones14
But basically, when you can buy a 2011 GT for only about 5% more than a 2010 GT (MSRP) and get a much improved car, how many people would still buy the 2010 now unless it was heavily discounted?
You answered your own question. They will be heavily discounted. I can easily see rebates of $3000-3500 from Ford on 2010 Mustangs coming in a few months when the 2011's hit the dealerships. There likely won't be a lot of discounting below MSRP on 2011 GT's, while it shouldn't be hard to get a 2010 GT for invoice minus rebates, which would be a much bigger difference between 2010 and 2011 than just 5%.
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Old Jan 31, 2010 | 05:40 AM
  #5  
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yep, the answer is: they are going to have to go a lot lower on the price

I know a lot of V8 fans will disagree, but I have done my own math, and for me to go for a 2010 GT over a 2011 V6 the price of the 2010 GT is going to need to be comparable or a little lower than the 2011 V6 . . . I say this because I see the performance as being pretty close, but the fuel economy of the 2011 V6 will be much better.

So this means I'd be interested in that GT for about $27-28K max . . . $31K ain't gonna do it for me; and I doubt it will tip the scales for many other people who are aware of the 2011 models.

I suppose there might be some people out there who have no clue what's coming for 2011 and they might be tempted by the $31K price . . . but I doubt it on the Mustang, since that is generally an "enthusiast's" car, so potential buyers most likely know what's up.

By the way, I live at the corner of Mass and RI, so it's good to know that Tasca still has a bunch of 2010 GT's, I'll check back with them periodically to see how low they've gone, thanks for the heads up.
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Old Jan 31, 2010 | 05:52 AM
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Bought my 2010 for around 28K OTD back in September. Dealer had 10 GT Premiums on the lot that weren't moving. GM had discounts on top of discounts before we were done.
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Old Jan 31, 2010 | 06:22 AM
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They'll sell em without a problem.......granted there maybe some good bargains going on. If you like the car I'd make them an unreasoble offer...... If power is what you want you could always put a nice blower kit on it down the road. If I was in the market for a new Mustang right now I would deffinetely be looking for a good deal on a 2010 rather then paying full price plus more for a 2011. Lets face it, as nice as the 2011 are they will eventually become out dated anyway. New cars will become old cars!!!!!!!

Last edited by black sunshine; Jan 31, 2010 at 06:25 AM.
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Old Jan 31, 2010 | 06:25 AM
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Originally Posted by crescent_wrench
Bought my 2010 for around 28K OTD back in September. Dealer had 10 GT Premiums on the lot that weren't moving. GM had discounts on top of discounts before we were done.
sounds about right . . . or maybe a bit lower if we wait long enough and they still have some sitting on the lot
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Old Jan 31, 2010 | 06:38 AM
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Back in 04 just before the New model 05s came out Ford offered 3,500 off Mustangs
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Old Jan 31, 2010 | 06:48 AM
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they will sell them. just at 5500-7000 of msrp.

even a local dealer has a loaded leftover 2009 glassroof gt coup that he has discounted 7500 that i got my eye on and might buy when the 2011 come out and the discount will go 8-9000. yes im greedy.

plus im thinking about buying a new stang right after the ceremony the day I get married(march 13th). shhhh she dont know my plan.

Chris

Last edited by trick25; Jan 31, 2010 at 07:24 AM.
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Old Jan 31, 2010 | 07:10 AM
  #11  
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Originally Posted by Mach1mania
Back in 04 just before the New model 05s came out Ford offered 3,500 off Mustangs
I got a $3000 factory rebate on my 2004 (V6) in March 2004 ... and this car was not just off the lot either, they ordered it for me. I also paid just $100 over invoice so a similarly equipped 2005 at sticker would have cost me around $5k more and I would not have gotten the car until mid-Summer.

This time around though, ordering a 2010 is not possible / nor desireable knowing what the 2011 V6 is in comparison. I do expect to get a $100 over invoice deal though and will shop around to get it if neccessary. Demand will be high, but not as high as it was in 2004 for the '05 models.

Doug
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Old Jan 31, 2010 | 10:02 AM
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Originally Posted by trick25
they will sell them. just at 5500-7000 of msrp.

even a local dealer has a loaded leftover 2009 glassroof gt coup that he has discounted 7500 that i got my eye on and might buy when the 2011 come out and the discount will go 8-9000. yes im greedy.

plus im thinking about buying a new stang right after the ceremony the day I get married(march 13th). shhhh she dont know my plan.

Chris
They already are discounting $5000 off msrp here in NC. Once the 2011s are available, I would expect the discount jump to $7000 off in not more. You would then be getting an old GT for the cost of a new V6.
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Old Jan 31, 2010 | 11:14 AM
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Originally Posted by YSUsteven
They already are discounting $5000 off msrp here in NC. Once the 2011s are available, I would expect the discount jump to $7000 off in not more. You would then be getting an old GT for the cost of a new V6.
true but the reason im looking at the leftover 09 is it will be the same price a used one is. plus i like the looks of the 09 over the 2010s. Also, i for one would rather have a 09-10 gt with a proven drivetrain over a new 2011 v6 powertrain.

Last edited by trick25; Jan 31, 2010 at 11:28 AM.
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Old Jan 31, 2010 | 09:13 PM
  #14  
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Originally Posted by Ministang
There likely won't be a lot of discounting below MSRP on 2011 GT's, while it shouldn't be hard to get a 2010 GT for invoice minus rebates, which would be a much bigger difference between 2010 and 2011 than just 5%.
We're already there. I work for a big dealership in the NW. We have nearly 20 new 2010 Mustang GT's left and all are priced below the invoice total (anywhere from $500 to $1000 below!) and there is a $3,000 rebate from Ford in the NW for those who finance with Ford Credit. That puts or 2010 GT Deluxes in the $24K to $25K range and 2010 GT Premiums in the $27K to $29K range for most of them.

We're already offering to special order 2011 GT's for just $399 over the invoice total (other dealers on this forum are at similar prices). That's nearly $2K off MSRP for a base GT and would be under $29K. GT Premium are a few thousand more. So, the 2010's are $4K to $5K cheaper than an '11 right now. I know our dealership is not unique in offering great pricing, so it should be easy to find these deals in your area.
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Old Jan 31, 2010 | 09:35 PM
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Dealerships still have brand new 2009 Mustangs. How will the 2011s sell when the 2012s come out? Same way they've been selling last years model for the last 50 years....
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Old Jan 31, 2010 | 10:54 PM
  #16  
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Originally Posted by Five Oh Brian
We're already there. I work for a big dealership in the NW. We have nearly 20 new 2010 Mustang GT's left and all are priced below the invoice total (anywhere from $500 to $1000 below!) and there is a $3,000 rebate from Ford in the NW for those who finance with Ford Credit. That puts or 2010 GT Deluxes in the $24K to $25K range and 2010 GT Premiums in the $27K to $29K range for most of them.
Around here the rebates from Ford only total $2000 for 2010 Mustang GT's, but I'm sure they'll be going up soon.
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Old Jan 31, 2010 | 11:17 PM
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Originally Posted by Five Oh Brian
We're already there. I work for a big dealership in the NW. We have nearly 20 new 2010 Mustang GT's left and all are priced below the invoice total (anywhere from $500 to $1000 below!) and there is a $3,000 rebate from Ford in the NW for those who finance with Ford Credit. That puts or 2010 GT Deluxes in the $24K to $25K range and 2010 GT Premiums in the $27K to $29K range for most of them.

We're already offering to special order 2011 GT's for just $399 over the invoice total (other dealers on this forum are at similar prices). That's nearly $2K off MSRP for a base GT and would be under $29K. GT Premium are a few thousand more. So, the 2010's are $4K to $5K cheaper than an '11 right now. I know our dealership is not unique in offering great pricing, so it should be easy to find these deals in your area.
I bought bullitt #6333 from Brian's dealership last April for about $27k. The sticker was $33k, but the dealership was offering $3 grand and ford was offering $3 grand. With that money, I had the dealer install the frpp supercharger to have a warranty and haven't looked back. The car is awesome as a daily driver and has the power the new cars will have. Sounds like the situation's the same with the '10s this year.
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Old Feb 1, 2010 | 01:47 AM
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Originally Posted by YSUsteven
They already are discounting $5000 off msrp here in NC. Once the 2011s are available, I would expect the discount jump to $7000 off in not more. You would then be getting an old GT for the cost of a new V6.
I got $7K off MSRP (with rebates) on my '10 GT. I'm guessing that is about what I would have paid for an '11 V6, but with more TQ and that V8 rumble. An '11 GT will be more than I want to spend in this economy. I'll look at trading for a '12 or '13 down the road when I have some equity in my current ride and discounts are available.
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