The redesign actually should have boosted sales! Yes I am referrring to the Mustang. Worst sales year in the history of the car. Also in 2005 the Mustang had no competition. Look car sales are down period no doubt, but the Mustang has had competition of some sort most of its production life. 2005-6 numbers were in the 150,000-165,000 territory. Personally I don't see the Mustang setting any sales record next year especially if idiot dealers are asking ADM's. There is no limit on these cars. Ford will make as many as are ordered. Where these numbers go will be interesting to see. Let's hope they are better than 2010 because they can't get any worse. I think market saturatuion and the economy in particular are having a tremendous impact on this. What people want and need are two different things. In a recession needs take priority. Ford did also leak the news pretty early concerning the new powerplants. I believe May 2010.

 

Actually if dealer cost stays close to the 10's, invoice increases and MSRP stays close to the 10's what Ford for you is increase profits to the dealer not cost. Your cost would be based on dealer price not invoice.

 

We all know that the invoice total is not what the dealer pays for the car. My point is that Ford is narrowing the gap between the invoice and MSRP, effectively reducing the amount of profit the dealer makes assuming the same discount below MSRP.

However, to your point: real dealer cost is going up, whether you choose to believe it or not. FDAF contributions (which are a real cost posted on the factory invoice) keep creeping up. Just a few years ago, Ford used to charge dealers about $250-$300 per car for this, and it is $600 per 2010 Mustang now! Fuel charges are on the rise, too. Used to be about $10 per car, and now it is up $42 per 2010 Mustang. That's nearly a $400 increase in real cost being charged to the dealer.

The only other "non-public" expense in the invoice total, "holdback," does lower the cost of the car to the dealer, and I'm assuming that's the piece of the equation that you believe the dealer is making "extra" profit with. However, it is very rare for a dealer to make money on the holdback account for the store when you factor in all the vehicles being floored with that money. Holdback is money given by the OEM (all manufacturers do this) to the dealers to offset about 3-4 months of interest due to the bank on the car while the dealer sits on the car waiting for a buyer. If the dealer can sell the car in less than that time, they keep the difference as profit. But, a vehicle that sits unsold longer than that starts costing the dealer interest after the holdback runs out and the dealer loses money on that line on that car. So, with average inventory sitting longer than 3-4 months, the entire average for the hundreds of vehicles sitting on the average lot is a liability to the average dealer, not a profit line. A smart dealer orders just enough vehicles to satisfy demand for the hot sellers so inventory turns quickly and money is made on the holdback account. Sad fact, though, is that it's more luck than skill in stocking the right inventory especially when sales are down across the board and inventory starts piling up. It gets really expensive really quick when there are too many cars on the lot unsold.

 

Thanks for the info. This confirms the tough part about being running a dealership profitably. Regarding the topic, I have been assuming (and this was part of my basis for getting a 2010) that any increase to MSRP would show somewhere in the neighborhood of $1500-$2000, with a commensurate difference to the bottom line in terms of dealer costs. Of course, I could be totally wrong. I am not sure how much my dealership made on the car I bought from them, but I suppose some because it had been on the lot for about 2 months or so before I got it.

 

Those prices came directly from the Ford Partner website. You would think they would have been correct.

 

To Five Oh Brian

What is the invoice now for a 2010 GT Premium and the fuel and FDAF fees? I have an invoice for a June built unit with an base invoice of 28471, FDAF fees of 450 and fuel fee of 4.58.

 

Thanks for the info Brian! It looks like the 2011 might be a little bit more expensive then I was planning on. I just got back from my local Dealer and my salesman said they would take X-plan on a 2011 GT when the order banks open in a couple of weeks. So, that will help at least....

I was also able to take a look at the new interior in the 2010. Now, I have a better idea of what I want. But, I think I'll have to order it since my Salesman said that his Dealership doesn't order any red cars with the red interior since they're afraid that it will just sit on the lot. He said they did get one in and it looked great!

So, I think I'll order the 401A in Race Red with the brick red interior. That will match my 65 Mustang which also has a red interior. I was going to go with stone, but it looked a little too generic for me.

 

Well, they used to be correct. Ford alters pricing every quarter, and just imposed a very big price increase on January 1st, 2010 that is included in the #'s I presented.

 

Hey, Tony, if you're curious how much your dealer made on your '10 GT, shoot me your VIN # and I'll pull the factory invoice and give you all the amounts off of it for you to compare against your sale price.

 

Current Invoice Total for a 2010 GT Premium Coupe is $30,323.24. Included in that $30,323.24 is $28,831 base invoice, plus $850 D&D, plus $600 FDAF fees and fuel fee of $42.24. That represents a $360 increase in base invoice, $150 increase in FDAF, and $38 increase in fuel for a total increase of $548 since June. I think D&D went up, as well since then. I noted that it's $850 now, but it was likely less back in June.

 

Just to give you a hint of what your car might cost on X-plan, I pulled up a 2010 GT Premium Coupe with the 401A package (to get the brick/cashmere interior you want). I added no optional equipment and here is the pricing....

$32,640 = MSRP
$30,668 = Invoice Total.
$30,820 = X-plan.

We're still waiting to see official 2011 Mustang pricing, but we know it won't be less than the 2010's.

 

Does anyone here know what the price difference would be if I ordered the car through AAFES Military Car Sales instead of a dealership. I know the price is lower than MSRP. Has anyone on this site done this. Thanks

 

Thank you for your service to our country.

I recall seeing quite a few threads about military orders. I am on my phone now, or else I'd look them up for you.

 

Thanks, sir - I do have a copy of it. The salesperson printed it off for me. I had the X-plan price plus $1500 in Ford incentives on it. I can shoot you the VIN if there is some additional information you can provide!

 

How many gallons of gas is included for $42.24?

 

I'll rather wait 6 months after car goes on sale, by then there will be plenty of "used" models for much less than new models.

 

Hi, Tony, since you have a copy of the invoice, you can get a good idea of how much the dealership made...

1) the amount that x-plan is above invoice, plus
2) about half of the holdback listed on the invoice (since you said the car sat unsold for a couple months), plus
3) an item not shown on the invoice would be the x-plan commission paid back to your dealer from Ford (probably about $600-$700). that item would be found on the VINCENT (vehicle incentive) report your salesman printed for your VIN at the time of sale.

Just guessing since I don't have all the info for your GT in front of me, but your dealer probably made about $1300-$1400 just on the sale of the car to you. If you financed the car, they likely made some money on that, as well. Plus, if you traded in a car to them, then that is a whole seperate area that they will likely make money when the trade-in is sold.

 

They recently switched to charging for a full tank of gas, not just a couple gallons to ship the car.

 

the problem we had in Ohio was the regional allocation BS formula Ford uses...we were in the 'pittsburgh region' and according to a rep, there were 99 dealers in the region, getting a total of 6 GTs a week to fight over...took me 3 months to get a vin on a allocated priority 10 order, 5 months from order to delivery/damage, 2 more months on the re-ordered priority 1. Regional allocation sucks from a Ford buyers perspective.
Gary Yeoman's in Daytona Fla was getting like 30 a week(!) during that same period, and had 20+ gt sticks on the lot...Carlos Medina(no longer there) was a great sales guy- was drop shipping cars to the snow belt for those that didnt want to wait a year, if I had to do it again I woulda ordered thru him- Florida sells cars yearround, has bigtime allocations.
I did find MANY dealers locally in 05 demanding 5k over to accept a order for a gt stick, and will NEVER (yes thats a long time) buy a car from them at any price in the future. only 2 local dealers of many I checked, werent bending folks over- progressive ford in canal fulton, and montrose ford in akron- others in the area that offered ADM pricing will never ever sell me a car. bought our 09 from mullinax, dunno what they did back in 05/06, but they seemed good to deal with in 09- but by then the rush was over, everyone was dealing...I'd called several dealers, they were the first to call back, ordered the car over the phone from out of state thru mullinax...Joel Mullens was the sales guy, he was great to deal with- got home, car was there, clean exactly like described, everything ready to sign...he'd had it flatbedded from michigan, we had it flatbedded home where its still sitting a year later...sooooo much easier than during the 05 rush.
back in 05 Ganley and Ricart had cars, but had ADM's too...they probably sold them all, but not to this guy...

 

Never have to.... Ford employee FTW