Ford Objects to Chevy Silverado Super Bowl Ad
2/6/12, 06:16 PM
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Ford Objects to Chevy Silverado Super Bowl Ad
http://wot.motortrend.com/video-find...ch-165285.html
Update: Apparently, the folks over at Ford had an issue with the Chevy Silverado SuperBowl ad. The General Motors spot, called “2012″ (watch it below), takes a playful swipe at Ford as building trucks that wouldn’t be able to survive an apocalypse.
On the eve of the Super Bowl, Ford lawyers asked GM and NBC, which aired the football game, to cancel or modify the commercial. The Blue Oval felt the spot unfairly painted the F-Series pickup truck in a negative light, especially by asserting that owners of those trucks would die in a natural disaster.
According to The Detroit News, a Ford lawyer wrote, “Ford demands that Chevrolet immediately cease and desist from making any unsubstantiated and disparaging claims regarding Ford’s pickup trucks… Ford will take all appropriate steps to enforce and protect its reputation.”
Neither GM nor NBC altered the ad, which was shown during the second quarter of last night’s game.
A Ford spokesman told us today that the company disagrees with the durability and longevity claims of the commercials, noting that the F-150 has been America’s best-selling truck for 35 years, and that the brand has more trucks on the road with over 250,000 miles than any other manufacturer. He also noted that, unlike the Chevrolet Silverado, the Ford F-150 was recognized as a Top Safety Pick by the Insurance Institute for Highway Safety.
GM released a statement standing behind the “2012″ commercial, calling it “good-humored” and refusing to back down from the longevity claims. The company characterized its ad as “completely over-the-top, outrageous.”
“We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road. The ad is a fun way of putting this claim in the context of the apocalypse,” said General Motors Global Chief Marketing Officer Joel Ewanick said in the press release. “We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”
Update: Apparently, the folks over at Ford had an issue with the Chevy Silverado SuperBowl ad. The General Motors spot, called “2012″ (watch it below), takes a playful swipe at Ford as building trucks that wouldn’t be able to survive an apocalypse.
On the eve of the Super Bowl, Ford lawyers asked GM and NBC, which aired the football game, to cancel or modify the commercial. The Blue Oval felt the spot unfairly painted the F-Series pickup truck in a negative light, especially by asserting that owners of those trucks would die in a natural disaster.
According to The Detroit News, a Ford lawyer wrote, “Ford demands that Chevrolet immediately cease and desist from making any unsubstantiated and disparaging claims regarding Ford’s pickup trucks… Ford will take all appropriate steps to enforce and protect its reputation.”
Neither GM nor NBC altered the ad, which was shown during the second quarter of last night’s game.
A Ford spokesman told us today that the company disagrees with the durability and longevity claims of the commercials, noting that the F-150 has been America’s best-selling truck for 35 years, and that the brand has more trucks on the road with over 250,000 miles than any other manufacturer. He also noted that, unlike the Chevrolet Silverado, the Ford F-150 was recognized as a Top Safety Pick by the Insurance Institute for Highway Safety.
GM released a statement standing behind the “2012″ commercial, calling it “good-humored” and refusing to back down from the longevity claims. The company characterized its ad as “completely over-the-top, outrageous.”
“We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road. The ad is a fun way of putting this claim in the context of the apocalypse,” said General Motors Global Chief Marketing Officer Joel Ewanick said in the press release. “We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”
2/6/12, 06:22 PM
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I think its funny as heck and I find the response to be even better. Good work GM on doing something I like.
if you want to think of it another way ford should make a follow up ad that shows all the ford owners being raptured and look down on the chevy guys while they meet up.
if you want to think of it another way ford should make a follow up ad that shows all the ford owners being raptured and look down on the chevy guys while they meet up.
Last edited by Flagstang; 2/6/12 at 06:25 PM.
2/6/12, 06:55 PM
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as a quote from the Jalopnik comments..."I'd like to see Chevy make it through a financial apocalypse" lol
That commercial is just begging for a Raptor to be edited in, blasting over the carnage.
That commercial is just begging for a Raptor to be edited in, blasting over the carnage.
2/6/12, 07:34 PM
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i was just telling my chevy buddy earlier today " i think that chevy used bailout money to pay for that commercial and ford is using there own money for research and development" haha.
2/6/12, 08:21 PM
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If your number 1 let number 2 take jabs at you who cares? Do you think Coca Cola complains about Pepsi bashing them every year in the Super Bowl? No, because Coca Cola crushes them in sales every year... GM has always picked on Ford in commercials instead of getting ticked off I'd jab back with a commercial talking about not taking bailout money unlike GM and Chrysler... Ford should relax
2/6/12, 08:34 PM
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Originally Posted by onebadvert
i was just telling my chevy buddy earlier today " i think that chevy used bailout money to pay for that commercial and ford is using there own money for research and development" haha.
2/6/12, 08:35 PM
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Originally Posted by 97GT03SVT
If your number 1 let number 2 take jabs at you who cares? Do you think Coca Cola complains about Pepsi bashing them every year in the Super Bowl? No, because Coca Cola crushes them in sales every year... GM has always picked on Ford in commercials instead of getting ticked off I'd jab back with a commercial talking about not taking bailout money unlike GM and Chrysler... Ford should relax
2/6/12, 09:09 PM
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Lately Chevy doesn't even advertise their own vehicles ... all they do is talk crap about Ford. It's not even "Buy Chevy", its more like "Don't buy Ford".
2/6/12, 11:07 PM
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Ford should have bought time at the last second and used real footage of that F150 that survived a tornado or whatever it was only to be driven out under its own power on 3 wheels.
Make no mention of Chevy.
Just say "Built Ford Tough"
Ford should be pissed. They are getting jabbed at with their own tax dollars.
**** the Fed!
Make no mention of Chevy.
Just say "Built Ford Tough"
Ford should be pissed. They are getting jabbed at with their own tax dollars.
**** the Fed!
Last edited by 2k7gtcs; 2/6/12 at 11:09 PM.
2/6/12, 11:46 PM
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I think it's Chevys way of trying to get back at Ford for smacking Chevy around with the New Shelby, Chevy has been taking a beating in the media with the Shelbys HP,
On another note, wouldn't this be a sweet battle between Ford and Chevy with commercials, this might get interesting back and forth, HaHaHa.
On another note, wouldn't this be a sweet battle between Ford and Chevy with commercials, this might get interesting back and forth, HaHaHa.
2/7/12, 07:18 AM
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Ford should have bought time at the last second and used real footage of that F150 that survived a tornado or whatever it was only to be driven out under its own power on 3 wheels.
Make no mention of Chevy.
Just say "Built Ford Tough"
Ford should be pissed. They are getting jabbed at with their own tax dollars.
**** the Fed!
Make no mention of Chevy.
Just say "Built Ford Tough"
Ford should be pissed. They are getting jabbed at with their own tax dollars.
**** the Fed!