2013 Lincoln MKZ discussion
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Serbian Steamer
Serbian Steamer





Joined: January 30, 2004
Posts: 12,636
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From: Wisconsin / Serbia
2013 Lincoln MKZ first drive
http://www.autoblog.com/2012/12/07/2...-review-video/
Our conclusion, after taking the Audi A6, BMW 5 Series, Cadillac CTS and Lexus ES into consideration, is that the 2013 MKZ falls short. While we found many things to like (its styling and cabin isolation are at the top of our favorites), there are significant compromises (second row comfort, small trunk, ergonomic gripes and a thirsty V6 to name a few) keeping it off our most-wanted list. Even though it may be the most stylish Lincoln we've ever driven, it is far from extraordinary.
Lincoln doesn't want anyone to think of its newest offering as a redesigned Ford Fusion with boosted luxury appointments and a $15,000 price premium, but the reality remains hard to ignore. A sinking feeling in our stomachs tells us this MKZ is still not distinct enough to buoy the luxury brand. In fact, the whole experience left us wondering... what would the underappreciated rear-wheel-drive Lincoln LS have matured into today had it been celebrating its 13th year of production?

Our conclusion, after taking the Audi A6, BMW 5 Series, Cadillac CTS and Lexus ES into consideration, is that the 2013 MKZ falls short. While we found many things to like (its styling and cabin isolation are at the top of our favorites), there are significant compromises (second row comfort, small trunk, ergonomic gripes and a thirsty V6 to name a few) keeping it off our most-wanted list. Even though it may be the most stylish Lincoln we've ever driven, it is far from extraordinary.
Lincoln doesn't want anyone to think of its newest offering as a redesigned Ford Fusion with boosted luxury appointments and a $15,000 price premium, but the reality remains hard to ignore. A sinking feeling in our stomachs tells us this MKZ is still not distinct enough to buoy the luxury brand. In fact, the whole experience left us wondering... what would the underappreciated rear-wheel-drive Lincoln LS have matured into today had it been celebrating its 13th year of production?

TMS Post # 1,000,000
Serbian Steamer
Serbian Steamer





Joined: January 30, 2004
Posts: 12,636
Likes: 0
From: Wisconsin / Serbia
Motor Trend first drive.
http://www.motortrend.com/roadtests/...kz_first_test/
Despite being a generally good car with a stylish, albeit somewhat polarizing design and something of a fun-driving character, dollars -- as in too many -- will likely keep the MKZ from accomplishing its massive task. It’s overpriced in a ruthlessly competitive segment, and while it’s certainly more than just another warmed-over Ford, unless the dealer has a firewall (figuratively speaking, of course) between the Ford and Lincoln sides, the Fusion will always be lurking, ready to jack the sale. The MKZ also lacks a strong unique selling proposition other than that killer sunroof. Perhaps Lincoln should run with this idea, thanks to the Pilot Super Sports: “Stops faster than a Mustang!” It has a good ring to it and nobody else is doing it.
http://www.motortrend.com/roadtests/...kz_first_test/
Despite being a generally good car with a stylish, albeit somewhat polarizing design and something of a fun-driving character, dollars -- as in too many -- will likely keep the MKZ from accomplishing its massive task. It’s overpriced in a ruthlessly competitive segment, and while it’s certainly more than just another warmed-over Ford, unless the dealer has a firewall (figuratively speaking, of course) between the Ford and Lincoln sides, the Fusion will always be lurking, ready to jack the sale. The MKZ also lacks a strong unique selling proposition other than that killer sunroof. Perhaps Lincoln should run with this idea, thanks to the Pilot Super Sports: “Stops faster than a Mustang!” It has a good ring to it and nobody else is doing it.
Motor Trend first drive.
http://www.motortrend.com/roadtests/...kz_first_test/
Despite being a generally good car with a stylish, albeit somewhat polarizing design and something of a fun-driving character, dollars -- as in too many -- will likely keep the MKZ from accomplishing its massive task. It’s overpriced in a ruthlessly competitive segment, and while it’s certainly more than just another warmed-over Ford, unless the dealer has a firewall (figuratively speaking, of course) between the Ford and Lincoln sides, the Fusion will always be lurking, ready to jack the sale. The MKZ also lacks a strong unique selling proposition other than that killer sunroof. Perhaps Lincoln should run with this idea, thanks to the Pilot Super Sports: “Stops faster than a Mustang!” It has a good ring to it and nobody else is doing it.
http://www.motortrend.com/roadtests/...kz_first_test/
Despite being a generally good car with a stylish, albeit somewhat polarizing design and something of a fun-driving character, dollars -- as in too many -- will likely keep the MKZ from accomplishing its massive task. It’s overpriced in a ruthlessly competitive segment, and while it’s certainly more than just another warmed-over Ford, unless the dealer has a firewall (figuratively speaking, of course) between the Ford and Lincoln sides, the Fusion will always be lurking, ready to jack the sale. The MKZ also lacks a strong unique selling proposition other than that killer sunroof. Perhaps Lincoln should run with this idea, thanks to the Pilot Super Sports: “Stops faster than a Mustang!” It has a good ring to it and nobody else is doing it.
Just priced one at cars.com w/ 3.7 v6, awd, pkg 102A reserve, alum trim pkg, 18' wheels, THX, and single panel moonroof for $43k. Not bad pricing wise for a mid-sized lux and I think it'll grab buyers from other makes w/o a problem.
Although if I truly needed a sedan, I'd prolly go for a SHO instead.
Although if I truly needed a sedan, I'd prolly go for a SHO instead.
FoMoCo still trying to do Lincoln on the cheap in an uber-competitive price class with discerning buyers = Recipe for fail.
Recipe for success = Neo LS based off of S550 Mustang chassis ... with Mustang motors.
Recipe for success = Neo LS based off of S550 Mustang chassis ... with Mustang motors.
To me it's far more different (design) over the 2013 Fusion. vs the out going models.
For what it's worth... They'll sell over 80,000 cars in 2012. So not like they're slouching by at 10k in sales. Granted, while not great and not an industry leader, people ARE still buying the cars (like me). So Lincoln has a foot in the door, how they capitilize on it is with their new direction... and I think it's a good start.
(80k *$40k = $3.2billion in dealer sales.)
For reference- Cadillac is on pace for 140k. Infinity 115k. Buick 175k. Volvo 68k. Acura 150k. Audi 132k.
If they crack 100K in 2013 that will be a great step for the brand.

For what it's worth... They'll sell over 80,000 cars in 2012. So not like they're slouching by at 10k in sales. Granted, while not great and not an industry leader, people ARE still buying the cars (like me). So Lincoln has a foot in the door, how they capitilize on it is with their new direction... and I think it's a good start.
(80k *$40k = $3.2billion in dealer sales.)
For reference- Cadillac is on pace for 140k. Infinity 115k. Buick 175k. Volvo 68k. Acura 150k. Audi 132k.
If they crack 100K in 2013 that will be a great step for the brand.

Last edited by 2010MustangGT; Dec 11, 2012 at 07:44 PM.
To me it's far more different (design) over the 2013 Fusion. vs the out going models.
For what it's worth... They'll sell over 80,000 cars in 2012. So not like they're slouching by at 10k in sales. Granted, while not great and not an industry leader, people ARE still buying the cars (like me). So Lincoln has a foot in the door, how they capitilize on it is with their new direction... and I think it's a good start.
(80k *$40k = $3.2billion in dealer sales.)
For reference- Cadillac is on pace for 140k. Infinity 115k. Buick 175k. Volvo 68k. Acura 150k. Audi 132k.
If they crack 100K in 2013 that will be a great step for the brand.
For what it's worth... They'll sell over 80,000 cars in 2012. So not like they're slouching by at 10k in sales. Granted, while not great and not an industry leader, people ARE still buying the cars (like me). So Lincoln has a foot in the door, how they capitilize on it is with their new direction... and I think it's a good start.
(80k *$40k = $3.2billion in dealer sales.)
For reference- Cadillac is on pace for 140k. Infinity 115k. Buick 175k. Volvo 68k. Acura 150k. Audi 132k.
If they crack 100K in 2013 that will be a great step for the brand.
Fusion is a better buy and I think it looks better, a 15k price bump is just way too much for this car, 5-7k would be more palatable. I honestly hope Lincoln can survive but this car will not help.




