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GM NA won't be profitable until 2010-2011

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Old Feb 15, 2008 | 12:25 PM
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GM NA won't be profitable until 2010-2011

http://www.leftlanenews.com/gms-nort...0-or-2011.html

Ford thinks that they will return to profitability in NA in 2009. According to the pundits, Fords turnaround is 2-3 years behind GMs. Could Ford beat GM to the black ink in NA?
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Old Feb 16, 2008 | 03:23 AM
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No chance Ford will be profitable in 2009. The arithmetic just doesn't work.
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Old Feb 16, 2008 | 06:42 AM
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Originally Posted by Hollywood_North GT
No chance Ford will be profitable in 2009. The arithmetic just doesn't work.
Please elaborate.
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Old Feb 16, 2008 | 02:21 PM
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Originally Posted by TomServo92
Please elaborate.
Sure.

Ford's share of the domestic market dropped from 18.2% in 2000 to 13.5% last year (during the beginning of the 'turnaround'). Ford stock fell to US$6, a level not seen in 22 years, in January.

Despite gains in select markets like CUV sales, and a 44.4% increase in Focus sales to 11,600, Ford Motor Company sales overall fell another 4.1% in January.

How do they expect do reach profitability within 12 to 18 months when their overall numbers keep sinking deeper into the red?

It's more likely to be 2010 or 2011 at the earliest.
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Old Feb 16, 2008 | 03:07 PM
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Originally Posted by Hollywood_North GT
Sure.

Ford's share of the domestic market dropped from 18.2% in 2000 to 13.5% last year (during the beginning of the 'turnaround'). Ford stock fell to US$6, a level not seen in 22 years, in January.

Despite gains in select markets like CUV sales, and a 44.4% increase in Focus sales to 11,600, Ford Motor Company sales overall fell another 4.1% in January.

How do they expect do reach profitability within 12 to 18 months when their overall numbers keep sinking deeper into the red?

It's more likely to be 2010 or 2011 at the earliest.
They're expecting retail share to stabilize at around 13% so if that's the case, 2008 could be the year they bottom out, possibly making 2009 the year they start climbing out of the hole. Of course, there's a lot of "ifs" in there. 2008 promises to be interesting for the auto industry and particularly Ford. It would be quite the coup if they could be profitable in '09.

I guess we'll need to reconvene around this time in '09 to see how '08 panned out for them.
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