Why Red is Such a Popular Color for Sports Cars

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Answer to why red is the color of sports cars is in history and humans.

Truth is not always something you search for. Many people seek to find the true meaning of love or life itself. However, there are some truths that we all just accept without a journey to them or second thought about them. For instance, peanut butter and jelly can be combined with bread to make a tasty sandwich. If you want something done right, you should do it yourself. Sports cars are usually red.

themustangsource.com Red Popular Color for Sports Cars

Sports cars do come in a variety of colors, but the color most associated with them is usually red. Although Donut Media‘s Nolan Sykes admits in the above video, “To me, red means fast. It’s the quintessential color of a sports car,” he examines that truth and breaks down the reasons why so many fast cars wear the paint jobs they wear.

Back in 1907, a Paris newspaper challenged car manufacturers to race from Peking (now Beijing), China to Paris, France. Only five cars showed up to undertake the grueling 9,000+ mile race. Sykes adds, “The Italian entry was an Itala Mod, which made a massive 45 horsepower.” It was covered in – you guessed it – red paint. Sixty-one days (and a trip to Moscow) later, the Italian team crossed the finish line. To honor its brave drivers’ achievement, Italy made rosso corsa (“racing red”) its national motorsports color. You might have seen it on an Italian road or race car since then. We’re guessing that you have.


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There are other, more fundamental, reasons why red may be most associated with sports cars. For instance, studies have shown sports teams that wear red uniforms have a better chance of winning. Men who were asked to rate the attractiveness of a woman found her to look better when she was wearing or even in a picture framed in red.

In the animal kingdom, primates with red facial markings are perceived as dominant. Red is also a sign to animals to stay away from another creature.

Hmmm… Sex appeal, intimidation, and victory? Those sound like just the traits a sports car buyer would want their vehicle to broadcast. As Sykes says, “Everything we see in red, we can also see in a sports car.” A coat of red paint sounds like an easy way to do that. Too bad it also seems to scream, “Arrest me!”

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