My local Ford dealership just received a 2010 Shelby. It's total MSRP is $48,700 with an additional $399 for "paint protection" and another $8,000 for a "market adjustment". With the current state of US car sales can these guys be serious?

 

They must be having a going out of business sale!! These cars are not ultra rare. There are 2 within 20 miles of where I live and that population is 9,000. These have been going for invoice for quite some time and that is the expected price you should be willing to pay. Also like the V-6 and GT big upgrades coiming in 2011.

 

We sold all of our 2010 GT500's very early in the model year very quickly by pricing them a couple grand below MSRP. Dealer market adjustments are just plain dumb on a regular production vehicle. Keep in mind that just because a dealer is asking for that markup, doesn't mean you couldn't offer them much lower and strike up a fair deal.

 

They must still be living in 2006.

 

To answer the first question: Yes, they are serious.

It's only dumb if *nobody ever paid it*. But people do. That's how impatient some people are, and they have the cash to not worry about it. For some, it's not the price, its the object of getting it.

No different than scalping tickets. If people didn't pay $5000 for $300 tickets, then they wouldn't be going for $5000.

 

The dealer is a little late to the party. About three years too late.

 

As ridiculous as $8k ADM may sound, our small dealership here in Abilene had a pair of KR's sitting in the showroom for the LONGEST time, with $22k and $25k markups...

 

Not to worry, there's a new Shelby flavor in town! You might have a chance at getting a GT500 for a reasonable price yet. Maybe.