Radio ad: "We have $15M in used cars, many at 87% off the original MSRP, and we need to clear the lot this weekend... no credit, bad credit, no problem!!!"

So I decided to call. RING, RING, RING!!!

Hello?

-- Hi. I was calling about the fantastic sale you guys have on used cars.

Yes, every car here has rock bottom price.

-- Do you have any Mustang?

Of course, we have a bunch of them!

-- Are any GT500?

We have 3 of those babies, with very low miles!

-- Really? Would one those happent to have a A/T?

All 3 of them

-- Excellent! That's what I am looking for. I'd be right over!

Guys: Looks like I'd be the first one with a GT500. I'll post the pics later!

 

I'll be anxiously awaiting your pics. Can't wait to see it. And once you take delivery of the car, give the sales person one of these:

 

nice you found a mustang hope they sell you the GT atleast instead of the v6

 

George, you kill me.

 

Some dealers are SOOOO stupid the other ones notice......

 

you should go up there in your mystic and say id like to trade in my V6 mustang for one of your GT500's

 

I dont get it... I dont undrestand... what?...

 

I'm in automotive advertising so i have a unique spin on things. and yes, many dealers are stupid!

but they said "many" not "all"!! There's a difference

If you get 87% off, you'll be my hero

 

You don't get it?

You might like to consider the fact that no GT500 has been made available to public as of May 19th, 2006. Also, there has been no Ford press releases as to past, present or future plans to integrate a wimpy automatic transmission on the GT500.

 

Why "settle" for a GT500? You could've looked around to see if there was something more exotic on the lot, ie., of German or Italian manufacture... Buy it at 87% off MSRP, re-sell it for its' "true" market value, and use the proceeds toward the discounted GT500('s). LOL

 

The dealer is not stupid, he's trying to make a sale.
His objective is to get George down to the dealer so he can try to sell him something. He could care less what kind of vehicle it is, all he wants is a sale.

Those big blow out sales are usually run by hired guns that come in to make fast high pressure sales. Go see the movie "Slashers" for a look into how the system works.

 

I can tell there's no dust under your feet 5.0

 

I have that DVD. I sell Fords for a living, and I watched it at the dealership, and had a few of my co-workers watch, and we all just shook our heads!! That guy is a total waste of space. He puts a bad name to my profession.

 

If your dealer does not use slashers, my compliments.

However, many dealers use slashers to clear out inventory they are having trouble moving. A few years ago I made the mistake of going to a Ford dealer who was having a slasher sale. All I wanted to do is to see what they had for Mustang inventory. I was practically held hostage by the slashers, they didn't want to let me leave without buying something, about the lowest slime salespeople I have ever seen.

Whenever you see one of those ads saying "$15M in inventory, 87% off", odds are they've brought in the slashers.

 

I think you mean after you DON'T take delivery of the car give the sales person one of these:

Better yet, give him one of these:

 

That's when you need to introduce them to the Jack Bauer school of consumer awareness...

 

How about the ones where they say "We MUST sell 1000 cars this weekend!"
We'd like to sell that many in a quarter!

 

Downside is they don't get return customers when the find out they've been lied to.

 

there was a local radio ad from one of the gougy dealers- but the add said 'x dollars below invoice on any new ford' I really felt like calling them and saying I wanted to place an order for a discounted shelby or would have to get a lawyer after them for false advert...didnt have the blurb at the end about 'in stock' and such as is the norm- the add was wrong, I chickened out, but really shoulda called...