Mulally says Ford pondering sub-Fiesta small car for emerging markets
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Mulally says Ford pondering sub-Fiesta small car for emerging markets
Automotive News reports that Ford's CEO Alan Mulally says his company is looking at adding a small, value-priced B-segment car slotting in below the Ford Fiesta, and we can't help but think of how well Ford's 2010 concept would fill this spot.
http://www.autoblog.com/2012/09/11/m...r-emerging-ma/
http://www.autoblog.com/2012/09/11/m...r-emerging-ma/
![](http://www.blogcdn.com/www.autoblog.com/media/2012/09/09-ford-start-concept-press.jpg)
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I always though that's gonna be the next Ka.
If I remember correctly, Start concept was built to test out and introduce Ford's 1.0 EcoBoost engine.
If I remember correctly, Start concept was built to test out and introduce Ford's 1.0 EcoBoost engine.
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Start would make a great Mini/Bug competitor, but the words "emerging markets" makes me think Ford has the Figo in mind:
![](http://dwheels.files.wordpress.com/2010/03/ford-figo-01.jpg)
Cheap to build, cheap to sell, well suited for markets other than the US and EU.
![](http://dwheels.files.wordpress.com/2010/03/ford-figo-01.jpg)
Cheap to build, cheap to sell, well suited for markets other than the US and EU.
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I read somewhere that it's not gonna be the Figo (which is, basically, previous Fiesta); it's too big for "emerging markets".
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