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Mulally says Ford pondering sub-Fiesta small car for emerging markets

Old 9/11/12, 03:18 PM
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Mulally says Ford pondering sub-Fiesta small car for emerging markets

Automotive News reports that Ford's CEO Alan Mulally says his company is looking at adding a small, value-priced B-segment car slotting in below the Ford Fiesta, and we can't help but think of how well Ford's 2010 concept would fill this spot.

http://www.autoblog.com/2012/09/11/m...r-emerging-ma/

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Old 9/11/12, 03:22 PM
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That looks
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Old 9/11/12, 03:25 PM
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I always though that's gonna be the next Ka.

If I remember correctly, Start concept was built to test out and introduce Ford's 1.0 EcoBoost engine.
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Old 9/11/12, 03:28 PM
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Yeah I wondered if it would feature the 3 cyl before I opened the article.
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Old 9/11/12, 08:03 PM
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Start would make a great Mini/Bug competitor, but the words "emerging markets" makes me think Ford has the Figo in mind:

Cheap to build, cheap to sell, well suited for markets other than the US and EU.
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Old 9/11/12, 08:28 PM
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I read somewhere that it's not gonna be the Figo (which is, basically, previous Fiesta); it's too big for "emerging markets".
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Old 9/11/12, 11:25 PM
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Originally Posted by Zastava_101 View Post
Automotive News reports that Ford's CEO Alan Mulally says his company is looking at adding a small, value-priced B-segment car slotting in below the Ford Fiesta,
Um, surely that is the Ka that they already produce??

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Old 9/12/12, 06:05 AM
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ka would be sweet!
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