Automotive News reports that Ford's CEO Alan Mulally says his company is looking at adding a small, value-priced B-segment car slotting in below the Ford Fiesta, and we can't help but think of how well Ford's 2010 concept would fill this spot.

http://www.autoblog.com/2012/09/11/m...r-emerging-ma/

 

That looks

 

I always though that's gonna be the next Ka.

If I remember correctly, Start concept was built to test out and introduce Ford's 1.0 EcoBoost engine.

 

Yeah I wondered if it would feature the 3 cyl before I opened the article.

 

Start would make a great Mini/Bug competitor, but the words "emerging markets" makes me think Ford has the Figo in mind:

Cheap to build, cheap to sell, well suited for markets other than the US and EU.

 

I read somewhere that it's not gonna be the Figo (which is, basically, previous Fiesta); it's too big for "emerging markets".

 

Um, surely that is the Ka that they already produce??

 

ka would be sweet!