J Mays: Split-wing grille won't look the same on every Lincoln
4/18/12, 09:29 AM
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J Mays: Split-wing grille won't look the same on every Lincoln
http://www.autoblog.com/2012/04/17/j...every-lincoln/
Ford design chief J Mays tells Automotive News that the controversial grille design that debuted on the 2013 Lincoln MKZ at the New York Auto Show won't necessarily be pasted onto the front of every Lincoln model. Mays means something quite specific, though: the perimeter of the grille and headlight form will remain, but the "grille texture" – the horizontal lines on the MKZ – could be reworked on other models.
Says Mays, the split-wing outline "is what makes a Lincoln." But with Lincoln commencing "a pretty long year journey," his comments to AN give his design team latitude while the brand seeks its new, younger consumers instead of being "trapped" into one grille style.
It's an interesting position to take – allowing the possibility of different faces – when the brand only has four models (we're not including the aging stepchild Navigator in this discussion) and is devoted to rebranding itself and making an impression among groups who haven't paid attention to it in some time – if ever. Of course, Mays isn't saying that other models won't have the MKZ grille, but we look forward to seeing how this plays out.
Ford design chief J Mays tells Automotive News that the controversial grille design that debuted on the 2013 Lincoln MKZ at the New York Auto Show won't necessarily be pasted onto the front of every Lincoln model. Mays means something quite specific, though: the perimeter of the grille and headlight form will remain, but the "grille texture" – the horizontal lines on the MKZ – could be reworked on other models.
Says Mays, the split-wing outline "is what makes a Lincoln." But with Lincoln commencing "a pretty long year journey," his comments to AN give his design team latitude while the brand seeks its new, younger consumers instead of being "trapped" into one grille style.
It's an interesting position to take – allowing the possibility of different faces – when the brand only has four models (we're not including the aging stepchild Navigator in this discussion) and is devoted to rebranding itself and making an impression among groups who haven't paid attention to it in some time – if ever. Of course, Mays isn't saying that other models won't have the MKZ grille, but we look forward to seeing how this plays out.
4/18/12, 09:45 AM
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I disagree Mays. Only the '41 shows it. It was ugly then and it is 10 times unglier in what they've been putting out the last few years. Want Lincoln's to sell? Quit making them look stupid with that toofy grill. Modern buyers aren't going to touch it and Lincoln sales will be flat again.
The rest of the great Lincoln's DON'T have that stupid fugly 'split wing' grill.
Last edited by cdynaco; 4/18/12 at 09:46 AM.
4/19/12, 12:04 PM
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To be honest, I prefer the vertical bars in the grill. I don't mind the overall shape of the grill opening, but the horizontal bars look a bit like wings... 
The sample here even painted the grill out to match the body, even better.
The sample here even painted the grill out to match the body, even better.
Last edited by vyto2; 4/19/12 at 12:10 PM.
4/19/12, 01:09 PM
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Wing design is better than a line of chrome. You can at least employ some mechanism of design to it- I'd rather see them try and be more at risk with their design than to make the fascia around that of a straight line.
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