Ford takes long look at launches
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Ford takes long look at launches
http://www.autonews.com/apps/pbcs.dl...#axzz2SX5OT8KI
Ford Motor Co. is modifying its vehicle-launch procedures to catch problems earlier, said Joe Hinrichs, Ford president of the Americas.
The changes come after quality problems hobbled several important launches of Ford vehicles, including the Ford Escape and Lincoln MKZ.
"We've done a complete analysis," Hinrichs told Automotive News, "on lessons learned in the last couple of years, including the recent MKZ launch, and are now incorporating a number of changes in our development and new-model launch process."
The changes come after quality problems hobbled several important launches of Ford vehicles, including the Ford Escape and Lincoln MKZ.
"We've done a complete analysis," Hinrichs told Automotive News, "on lessons learned in the last couple of years, including the recent MKZ launch, and are now incorporating a number of changes in our development and new-model launch process."
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