Ford Focus EV's slow sales trigger massive incentives
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Ford Focus EV's slow sales trigger massive incentives
http://www.autoblog.com/2013/01/25/f...ve-incentives/
The Detroit News reports Ford is having real trouble moving its new Focus Electric. As a result, the automaker is offering substantial incentives in an attempt to lure in more buyers. How substantial? Try $10,750 off of a three-year lease. What's more, the EV can now be had for $37,995 ($2,000 less than its original base price) on top of an additional $2,000 cash discount to buy the EV outright – or you can opt for 1.9-percent financing if you work through Ford Motor Credit. None of which factors in various potential government incentives. Last year, Ford managed to sell a paltry 685 of the 1,627 Focus EV hatchbacks it built.
The Detroit News reports Ford is having real trouble moving its new Focus Electric. As a result, the automaker is offering substantial incentives in an attempt to lure in more buyers. How substantial? Try $10,750 off of a three-year lease. What's more, the EV can now be had for $37,995 ($2,000 less than its original base price) on top of an additional $2,000 cash discount to buy the EV outright – or you can opt for 1.9-percent financing if you work through Ford Motor Credit. None of which factors in various potential government incentives. Last year, Ford managed to sell a paltry 685 of the 1,627 Focus EV hatchbacks it built.
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Probably because the C-Max is a better deal and the Leaf has just had a price cut. Have yet to see one of these on the road vs. the number of C-Maxes out there.
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I think the main problem is - it's a Focus.
People who buy electric cars don't buy them to "save on the gas", they buy them to be seen as somebody who cares about the planet.
And this $40,000 electric Focus looks just like any other $15,000 Focus hatchback. People don't wanna for a $40,000 car to look like a $15,000 car.
I think Ford needs to build a specific electric car (not electric version of already existing car).
People who buy electric cars don't buy them to "save on the gas", they buy them to be seen as somebody who cares about the planet.
And this $40,000 electric Focus looks just like any other $15,000 Focus hatchback. People don't wanna for a $40,000 car to look like a $15,000 car.
I think Ford needs to build a specific electric car (not electric version of already existing car).
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Too bad ... since that strategy is working really well with the C-Max (over 13,000 were sold in the past 3 months).
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A lot of cars are being built simply to improve company's reputation.
Volkswagen is losing a huge amounts of money on every Volkswagen Phaeton and Bugatti Veyron sold, but they're still building them.
Volkswagen is losing a huge amounts of money on every Volkswagen Phaeton and Bugatti Veyron sold, but they're still building them.
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That is fine for a company that can stand on its own, financially. At this point, the Volt is a losing proposition for GM regardless of how the sales figures, bolstered by HUGE incentives on leases, are spun.
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I'm not one bit surprised that Ford would have to do this. I was shocked when the prices were released for the eFocus, one would think that by using an existing platform the price would be that high!
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