Ford EcoBoost Engines see high take rate, customers see higher transaction prices
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Serbian Steamer
Serbian Steamer
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Ford EcoBoost Engines see high take rate, customers see higher transaction prices
http://www.autoblog.com/2009/11/13/f...-see-higher-t/
Ford just started offering EcoBoost in July, but the early returns show that customers are very interested in Ford's promise of V8 performance with V6 fuel economy. Lincoln MKS sales have been 30 percent EcoBoost, while the Taurus SHO is currently accounting for 20 percent off all sales of Ford's new large sedan. The MKT has only been on the market for a month, but early returns show that over 40 percent of customers want 355 horsepower in their giant crossover. The Ford Flex is seeing a 13 percent EcoBoost take rate, nearly double the expected 8 percent figure.
Ford just started offering EcoBoost in July, but the early returns show that customers are very interested in Ford's promise of V8 performance with V6 fuel economy. Lincoln MKS sales have been 30 percent EcoBoost, while the Taurus SHO is currently accounting for 20 percent off all sales of Ford's new large sedan. The MKT has only been on the market for a month, but early returns show that over 40 percent of customers want 355 horsepower in their giant crossover. The Ford Flex is seeing a 13 percent EcoBoost take rate, nearly double the expected 8 percent figure.
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