Aftermarket 2005+ Mustangs Discuss the Offerings from Roush, Saleen, Steeda, Shinoda, and Others

No Cobra until MY2007

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Old 4/6/04, 10:04 AM
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Expect Carrol Shelby's name to come up another hundred million times before now and then.
Old 4/6/04, 10:09 AM
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You've waited ten years for a Mustang with the potential of these. Two more will not kill you.
Old 4/6/04, 03:35 PM
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Icalled my dealer friend. He confirmed the memo. He doesn't have specifics on the truthfullness of the june '06 release. If you read the memo, you can get out of the lease if the new ones come out sooner. the '04 is a beast, esp if you do the usual chip, CAI, exhaust, pulley. If the wait is gonna kill you (it is hurting me) take advantage of the lease offer. I had him price a redfire one for me. with 2500 down, 30 month lease $495/mo. Ain't bad.
Old 4/6/04, 03:52 PM
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Originally posted by crazyhorse@Apr. 6th, 2004, 3:38 PM
Icalled my dealer friend. He confirmed the memo. He doesn't have specifics on the truthfullness of the june '06 release. If you read the memo, you can get out of the lease if the new ones come out sooner. the '04 is a beast, esp if you do the usual chip, CAI, exhaust, pulley. If the wait is gonna kill you (it is hurting me) take advantage of the lease offer. I had him price a redfire one for me. with 2500 down, 30 month lease $495/mo. Ain't bad.
2500 down, 495/mo lease over 30 months

$17350 in payments over 30 months.

I don't know about you, but if you purchase a $35,000 car, after 2.5 years, you just paid for 1/2 the car, and that car won't depreciate 50% over 2.5 years.

The lease sounds like a terrible idea.

Purchase the car outright, keep good care of it, and sell it outright when the new 2007MY cobra comes out.

My 1996 Cobra Vert cost $26,200 off the lot, and has depreciated 55% As of the last valuation period, and it's 7.5 years old.

Leases are for people who either can't afford the car, or don't do their homework before purchasing.
Old 4/6/04, 03:55 PM
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I agree with Skorch that it is better to delay the car than come out with a debacle like the Focus.

Even worse, I wouldn't want something to happen like the '99 Mustang Cobra where the engines did not make enough power.
Old 4/6/04, 04:27 PM
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Originally posted by Shelby Roadster+Apr. 6th, 2004, 3:55 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Shelby Roadster @ Apr. 6th, 2004, 3:55 PM)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-crazyhorse@Apr. 6th, 2004, 3:38 PM
Icalled my dealer friend. He confirmed the memo. He doesn't have specifics on the truthfullness of the june '06 release. If you read the memo, you can get out of the lease if the new ones come out sooner. the '04 is a beast, esp if you do the usual chip, CAI, exhaust, pulley. If the wait is gonna kill you (it is hurting me) take advantage of the lease offer. I had him price a redfire one for me. with 2500 down, 30 month lease $495/mo. Ain't bad.
2500 down, 495/mo lease over 30 months

$17350 in payments over 30 months.

I don't know about you, but if you purchase a $35,000 car, after 2.5 years, you just paid for 1/2 the car, and that car won't depreciate 50% over 2.5 years.

The lease sounds like a terrible idea.

Purchase the car outright, keep good care of it, and sell it outright when the new 2007MY cobra comes out.

My 1996 Cobra Vert cost $26,200 off the lot, and has depreciated 55% As of the last valuation period, and it's 7.5 years old.

Leases are for people who either can't afford the car, or don't do their homework before purchasing. [/b][/quote]
Sure it won't depreciate that much.
Edmunds has a 2001 Cobra at 14K trade in, 16K private party. How much were these new? About 26-28 if I remember right. 2.5 years 28-16k=12k. 12/28k=42.8%. The residual on that lease is 58% (current value on the 2001 = 57.2%). Looks pretty close to me.
Old 4/6/04, 05:50 PM
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This is definately a move by Ford toward a more "BMW style" marketing approach. For those who have been in the business, and especially those familiar with high-line brands, this move by Ford has been really easy to see.

It's exactly how BMW markets their cars, especially the 3 Series. You get a new car and get a couple of models right off the bat. Then, maybe a convt. follows a few months later. A year after the intial launch you might get a 330i Sport version. And then, a few years after the intial model launch, you have the M3. It is not uncommon for other special editions slotted below the M3 to continue filtering out in order to continue interest in the model lineup.

It is smart for them, and for the car's owners too to be honest. It keeps interest in the model up, lengthens the life of the basic car, and keeps resale value higher. It also lets them make certain everything is as it should be before they roll an M3 out to a customer. Those are the cars you want to have "problems" the least.

I like the approach personally.
Old 4/6/04, 06:13 PM
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Well....this is pretty upsetting. I was really hoping to move up to the Cobra once I've finished the payments on my 2000 GT, which would have dovetailed very nicely into a 2006 model year Cobra. Also, since the GT won't offer IRS (the dealbreaker for me), the Cobra was my only option for the performance I wanted. I just hope Ford releases something a little more upscale than the GT with IRS.
Old 4/6/04, 06:29 PM
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BON sucks *****.....I'll believe it when I hear it from Ford
Old 4/6/04, 07:24 PM
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Originally posted by 00StangGT@Apr. 6th, 2004, 6:32 PM
BON sucks *****.....I'll believe it when I hear it from Ford
My dealer had the same info.
Old 4/6/04, 07:27 PM
  #31  
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I hate to admit it (especially for those of you waiting for a Cobra) but this is sort of good news for anyone hoping for a Special Edition in the next two years. Hopefully it'll be sooner than later and under $33k.
Old 4/6/04, 08:06 PM
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I dunno....

I have about 1 1/2 years left to pay off my 2000GT. About 2 years till the Cobra.

Probably better to pay off the car and then put what it's worth + 6 months payments into the new Cobra at that point, right?
Old 4/6/04, 08:08 PM
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Personally, after looking at it closer, the only way that lease is anything special is if the Cap Cost Reduction is an incentive and not a down payment. Otherwise, who gives a rat's hiney. :notnice:
Old 4/7/04, 10:34 AM
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This memo sounds like a strategy Ford is giving the dealers to move the current SVT products off the lots, and nothing else.

This is just car sales stuff. It doesn't mean we won't see a 2006 Cobra, it means they want the sales guys to tell people the Cobra won't return until 2007. Then they get that potential buyer to start thinking hard about leasing a current Cobra, and then when the 2006 Cobra arrives "early" they can still trade up. It even says this in the memo.

This is nothing more than a sales tool to combat the fact that lots of potential customers are more excited about the future SVT products, than they are about the current ones. And those potential sales aren't happening because the buyers are waiting.

And if there is one word a car salesman hates, it's the word wait. Anyway, there's my $.02.
Old 4/7/04, 10:38 AM
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It gives me 3 years to pay off my 05 gt so I can collect the whole set
Old 4/7/04, 11:19 AM
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Originally posted by 97RedSnake@Apr. 7th, 2004, 10:37 AM
This memo sounds like a strategy Ford is giving the dealers to move the current SVT products off the lots, and nothing else.

This is just car sales stuff. It doesn't mean we won't see a 2006 Cobra, it means they want the sales guys to tell people the Cobra won't return until 2007. Then they get that potential buyer to start thinking hard about leasing a current Cobra, and then when the 2006 Cobra arrives "early" they can still trade up. It even says this in the memo.

This is nothing more than a sales tool to combat the fact that lots of potential customers are more excited about the future SVT products, than they are about the current ones. And those potential sales aren't happening because the buyers are waiting.

And if there is one word a car salesman hates, it's the word wait. Anyway, there's my $.02.
could be, but, I talked to SVT directly. They confirmed the June '06 release as an '07 model.
Old 4/7/04, 12:07 PM
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Originally posted by 97RedSnake@Apr. 7th, 2004, 11:37 AM
This is just car sales stuff. It doesn't mean we won't see a 2006 Cobra, it means they want the sales guys to tell people the Cobra won't return until 2007. Then they get that potential buyer to start thinking hard about leasing a current Cobra, and then when the 2006 Cobra arrives "early" they can still trade up. It even says this in the memo.
So then, remind me why they say MY2007 for the Cobra and MY2006 for the Lightning? Just arbitrary numbers pulled out of their hiney? Or wait, why not just say MY2008 for both? That would move even more 2004s, right?
Old 4/7/04, 12:15 PM
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Originally posted by mkoesel+Apr. 7th, 2004, 12:10 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (mkoesel @ Apr. 7th, 2004, 12:10 PM)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-97RedSnake@Apr. 7th, 2004, 11:37 AM
This is just car sales stuff. It doesn't mean we won't see a 2006 Cobra, it means they want the sales guys to tell people the Cobra won't return until 2007. Then they get that potential buyer to start thinking hard about leasing a current Cobra, and then when the 2006 Cobra arrives "early" they can still trade up. It even says this in the memo.
So then, remind me why they say MY2007 for the Cobra and MY2006 for the Lightning? Just arbitrary numbers pulled out of their hiney? Or wait, why not just say MY2008 for both? That would move even more 2004s, right? [/b][/quote]
Quite possibly, because the terms of the lease fit nicely with a MY2007 Cobra release. If SVT directly states that the Cobra has been pushed back to 2007, then that is one thing. But if this memo is all we are basing things on, then it sounds like a plan for selling the current Cobras. Don't get upset over my opinion of the memo. I'm just saying, don't put all of your trust in a internal memo sent to sales reps. In my experience, if there is one guy who rarely knows what the heck is going on with car release information, it's the sales guy.
Old 4/7/04, 12:40 PM
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Originally posted by mkoesel+Apr. 7th, 2004, 12:10 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (mkoesel @ Apr. 7th, 2004, 12:10 PM)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-97RedSnake@Apr. 7th, 2004, 11:37 AM
This is just car sales stuff. It doesn't mean we won't see a 2006 Cobra, it means they want the sales guys to tell people the Cobra won't return until 2007. Then they get that potential buyer to start thinking hard about leasing a current Cobra, and then when the 2006 Cobra arrives "early" they can still trade up. It even says this in the memo.
So then, remind me why they say MY2007 for the Cobra and MY2006 for the Lightning? Just arbitrary numbers pulled out of their hiney? Or wait, why not just say MY2008 for both? That would move even more 2004s, right? [/b][/quote]
Maybe because the new F-150 came out 1 year before the new Mustang??? That's my guess.
Old 4/7/04, 12:53 PM
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Originally posted by 97RedSnake@Apr. 7th, 2004, 1:18 PM
In my experience, if there is one guy who rarely knows what the heck is going on with car release information, it's the sales guy.
Only because they don't read the memos or whatever other literature is out there to educate them. We have the memo in front of us - we don't need to rely on the saleman to relay it.

Above, someone just called and checked the date with SVT. This confirms what I think most of us had already figured out - this is memo is factual information direct from Ford, that is supposed to help the buyer make a better purchase decision. While I do agree that it is part of a strategy to move 2004 SVT products, I do not believe the dates are being exaggerated.


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