Exclusive Interview: Lee Iacocca
12/20/04, 12:34 PM
#5
GTR Member
Brad's da man! 
Brad, please pose to Mr. Iacocca, the following:
What do you think is the single most important quality about the Mustang that made it so popular initially, and to this day, in comparison to other cars that have come and gone?
Brad, please pose to Mr. Iacocca, the following:
What do you think is the single most important quality about the Mustang that made it so popular initially, and to this day, in comparison to other cars that have come and gone?
12/20/04, 06:20 PM
#9
Legacy TMS Member
Lee is first and foremost a sales and marketing guy. Ask him his opinion of the current Mustang marketing campaign - "Cornfield", "Anthem", the print ads, etc.
And ask him what he thinks the American manufacturers are doing (and what they're not doing that they should) to hold or improve their share of the pie versus imports.
And ask him what he thinks the American manufacturers are doing (and what they're not doing that they should) to hold or improve their share of the pie versus imports.
12/20/04, 11:56 PM
#10
Mach 1 Member
Join Date: July 11, 2004
Posts: 658
Likes: 0
Received 0 Likes
on
0 Posts
Ask him if he recalls a point in time that they realized that the Mustang was more than just popular, that it had become a cultural icon, a symbol. Did they realize that before the first sales in April 1964, or did it come about shortly thereafter, etc.
12/21/04, 04:40 AM
#11
Ask him, "If he was running the current Mustang program, what special editions would he create? What unique features would there be for each? What would be the timeline for releasing each model?"
12/22/04, 12:39 AM
#17
Originally posted by harleybill@December 21, 2004, 9:51 PM
Ask him: If he could go back to 1964 and do it all over again, would he do anything differently with the mustang?
Ask him: If he could go back to 1964 and do it all over again, would he do anything differently with the mustang?
