Holden bids goodbye to Monaro
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Holden is to stop production of its Monaro for the Australian market, killing off the motoring icon for a second time.
Despite the car being the nation's best selling sports coupe for the past three years, Holden says the last run of about 1,200 cars will go on sale next month.
But the company has made no decision yet on the fate of versions of the Monaro sold into export markets including the United States, the Middle East and Great Britain.
It has also foreshadowed introducing a new version of the car or a similar muscle car at some stage in the future.
Holden chairman and managing director Denny Mooney said the company continued to investigate options for a new generation coupe with other divisions of General Motors.
"Everyone at Holden is certainly committed to delivering a new generation Monaro in the future but there is still a lot of work to make that happen," he said.
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"We're looking at a number of options to ensure Holden continues to set the standard when it comes to performance coupes.
"Monaro means too much to Holden to not have another Monaro at some time in the future."
The current Monaro is a reincarnation of the original Monaro which was a big success for Holden in the 1960s and 70s.
It was introduced to the local market in October, 2001, after first being shown as a concept car at the 1998 Sydney Motor Show.
Since then Holden has sold more than 11,000 in Australia and about 30,000 overseas.
Mr Mooney said the Monaro had been an iconic car for the Australian manufacturer.
"The new generation Monaro has been an absolute winner in Australia - a hands-down winner in the sports car market," he said.
"It has been the flagship of our performance car range and the standard for others to match.
"Monaro has really strengthened Holden's position in the global automotive business.
"It reinforced this company's design, engineering and manufacturing reputation which was reflected in our record company exports of more than 52,000 last year."
Mr Mooney said the coupe had worn four GM brands on four continents and sold almost six times as many cars as were first planned.
"But most of all, Monaro ignited something deep within the Australian car culture and made people think about locally-built performance cars as capable of competing with anything in the world from the value perspective," he said.
Holden will mark the end of the Monaro in Australia with a special edition CV8-Z model which will feature a new colour and special badging.
It will sell for $60,490 with deliveries to start in early August.
http://news.ninemsn.com.au/article.aspx?id=56279
Despite the car being the nation's best selling sports coupe for the past three years, Holden says the last run of about 1,200 cars will go on sale next month.
But the company has made no decision yet on the fate of versions of the Monaro sold into export markets including the United States, the Middle East and Great Britain.
It has also foreshadowed introducing a new version of the car or a similar muscle car at some stage in the future.
Holden chairman and managing director Denny Mooney said the company continued to investigate options for a new generation coupe with other divisions of General Motors.
"Everyone at Holden is certainly committed to delivering a new generation Monaro in the future but there is still a lot of work to make that happen," he said.
advertisement
"We're looking at a number of options to ensure Holden continues to set the standard when it comes to performance coupes.
"Monaro means too much to Holden to not have another Monaro at some time in the future."
The current Monaro is a reincarnation of the original Monaro which was a big success for Holden in the 1960s and 70s.
It was introduced to the local market in October, 2001, after first being shown as a concept car at the 1998 Sydney Motor Show.
Since then Holden has sold more than 11,000 in Australia and about 30,000 overseas.
Mr Mooney said the Monaro had been an iconic car for the Australian manufacturer.
"The new generation Monaro has been an absolute winner in Australia - a hands-down winner in the sports car market," he said.
"It has been the flagship of our performance car range and the standard for others to match.
"Monaro has really strengthened Holden's position in the global automotive business.
"It reinforced this company's design, engineering and manufacturing reputation which was reflected in our record company exports of more than 52,000 last year."
Mr Mooney said the coupe had worn four GM brands on four continents and sold almost six times as many cars as were first planned.
"But most of all, Monaro ignited something deep within the Australian car culture and made people think about locally-built performance cars as capable of competing with anything in the world from the value perspective," he said.
Holden will mark the end of the Monaro in Australia with a special edition CV8-Z model which will feature a new colour and special badging.
It will sell for $60,490 with deliveries to start in early August.
http://news.ninemsn.com.au/article.aspx?id=56279
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From: Manchester, England
I am suprised at this, why can a car when the companies MD states
?
Makes no sense. Keep it going until you have the next gen ready to roll out....
The new generation Monaro has been an absolute winner in Australia - a hands-down winner in the sports car market
Makes no sense. Keep it going until you have the next gen ready to roll out....
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Joined: March 10, 2004
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From: Sherman, TX
This is what makes no sense to me:
40,000 units in 4 years is an absolute winner? :scratch:
It was introduced to the local market in October, 2001,....Since then Holden has sold more than 11,000 in Australia and about 30,000 overseas.
"The new generation Monaro has been an absolute winner in Australia - a hands-down winner in the sports car market," he said.
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From: Manchester, England
The population of Australia is only 20m (6% of the US population) so to sell 11000 Monaro's domestically in a year equates to 0.00055 cars per person, scaled up to US sized population, that would mean one year sales of 162,250 cars. Not bad for a halo car if you ask me.......
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Originally posted by thezeppelin8@July 26, 2005, 4:03 PM
They better bring it back!
Doug- It say's in the article that it wont affect the GTO.
They better bring it back!
Doug- It say's in the article that it wont affect the GTO.
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Serbian Steamer
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This is what one guy on DodgeIntrepid.net wrote:
They exported 3 times more than they sold domestically, i think they have sold only 11k in Australia, and somewhere between 35k and 40k overseas to markets including the UK, USA, New Zealand and the Middle East. Even though they are not huge numbers by any stretch, the Monaro has dominated it's segment of the market. And now that they are discontinuing it for the time being, i reckon values will shoot up.
Unfortunately (always been a Ford guy in Australia) the Commodore continually out sells the Falcon, even though the Falcon is seen as a much better, sophisticated car by many.
They exported 3 times more than they sold domestically, i think they have sold only 11k in Australia, and somewhere between 35k and 40k overseas to markets including the UK, USA, New Zealand and the Middle East. Even though they are not huge numbers by any stretch, the Monaro has dominated it's segment of the market. And now that they are discontinuing it for the time being, i reckon values will shoot up.
Unfortunately (always been a Ford guy in Australia) the Commodore continually out sells the Falcon, even though the Falcon is seen as a much better, sophisticated car by many.
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