Chrysler goes politically correct
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Joined: March 30, 2005
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I received this in an email:
Chrysler Shuns Marketing Deal With Dukes of Hazzard Movie
Date Posted 06-17-2005
CHELSEA, Mich. -- The Chrysler Group will not tie in any marketing of
its 2006 Dodge Charger with the upcoming movie, The Dukes of Hazzard,
because it is afraid the display of the Confederate flag on the movie's
vintage Charger will offend some viewers.
The movie, scheduled to open August 5, is based on the TV series that
ran from 1979 to 1985 and featured "good old boy" cousins eluding
authorities in The General Lee, a 1969 orange Dodge Charger with a
Confederate flag on the roof. The movie stars Jessica Simpson, Burt
Reynolds and Willie Nelson.
"They gave us the treatment for the movie and talked about a marketing
deal, but we said we can't participate if you keep the Confederate
flag," Jason Vines, Chrysler Group vice president of communications,
told Inside Line. "It's offensive to a lot of people. But they [Warner
Bros.] said 'no.' We still get a mention of the Charger in the movie,
but we couldn't do anything beyond that."
The Confederate battle flag, also called the Southern Cross, has been at
the center of controversy for years. It has been described as a proud
emblem of Southern heritage and as a shameful reminder of slavery and
segregation. The Southern Poverty Law Center says more than 500
extremist groups use the Southern Cross as one of their symbols.
What this means to you: The General Lee rides again, but Chrysler
doesn't want anything to do with it.
Another reason why I'll never buy a Dodge or Chrysler.
Chrysler Shuns Marketing Deal With Dukes of Hazzard Movie
Date Posted 06-17-2005
CHELSEA, Mich. -- The Chrysler Group will not tie in any marketing of
its 2006 Dodge Charger with the upcoming movie, The Dukes of Hazzard,
because it is afraid the display of the Confederate flag on the movie's
vintage Charger will offend some viewers.
The movie, scheduled to open August 5, is based on the TV series that
ran from 1979 to 1985 and featured "good old boy" cousins eluding
authorities in The General Lee, a 1969 orange Dodge Charger with a
Confederate flag on the roof. The movie stars Jessica Simpson, Burt
Reynolds and Willie Nelson.
"They gave us the treatment for the movie and talked about a marketing
deal, but we said we can't participate if you keep the Confederate
flag," Jason Vines, Chrysler Group vice president of communications,
told Inside Line. "It's offensive to a lot of people. But they [Warner
Bros.] said 'no.' We still get a mention of the Charger in the movie,
but we couldn't do anything beyond that."
The Confederate battle flag, also called the Southern Cross, has been at
the center of controversy for years. It has been described as a proud
emblem of Southern heritage and as a shameful reminder of slavery and
segregation. The Southern Poverty Law Center says more than 500
extremist groups use the Southern Cross as one of their symbols.
What this means to you: The General Lee rides again, but Chrysler
doesn't want anything to do with it.
Another reason why I'll never buy a Dodge or Chrysler.
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Joined: May 13, 2004
Posts: 18,616
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From: Berkeley/Redwood City, CA
...interesting. i'd figure they would WANT the publicity. it would bring about the idea :if those old chargers were taht cool, the news ones are just as cool" for most of the public.
but then again, what do i know?
but then again, what do i know?
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Joined: May 13, 2004
Posts: 18,616
Likes: 3
From: Berkeley/Redwood City, CA
Originally posted by Galaxie@June 20, 2005, 5:52 PM
I'm sure there will be at least one '06 Charger with the doors welded shut and painted orange
I'm sure there will be at least one '06 Charger with the doors welded shut and painted orange
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