Chevrolet Colorado concept
3/21/11, 07:55 PM
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From Motor Trend:
As for whether the truck will replace the existing U.S.-market Colorado/Canyon, GM continues to remain silent. However, a GM official we spoke with said that the automaker has no plans to abandon the midsize truck market and that a new version of the truck is on the way. We're betting it will come out looking much like the show truck, with different engine options and a steering wheel on left side, of course.
Whatever it ends up being, it will surely built somewhere in the NAFTA area to avoid the so-called "Chicken Tax" that makes importing trucks from countries like Thailand unprofitable. GM says details for the production model will come later in the year, so stay tuned.
Whatever it ends up being, it will surely built somewhere in the NAFTA area to avoid the so-called "Chicken Tax" that makes importing trucks from countries like Thailand unprofitable. GM says details for the production model will come later in the year, so stay tuned.
3/23/11, 12:45 AM
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I see hints of Tacoma in the cab along with Ridgeline - not sure exactly who GM was trying to copy. At least the interior looks better than the one in the Camaro, but then again, they didn't have to work too hard to pull that off. 
3/23/11, 09:38 AM
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Not too bad, if a bit fussy over all. The interior, especially, seems to look more like an oversized boom box of about 10 years ago rather than conveying a hightech interior for the next ten years. Look to the Ford Fiesta and Focus for how that's done right, down to the details and subtleties that GM seems to have missed.
3/23/11, 01:52 PM
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Information I've seen around says this is definitely planned for the US but GM is having pricing trouble. The usual course would be for this to cost at least alittle more than the current Colorado, but the overlap with the Silverado (which takes a large share of blame for poor sales of the current truck) would be even greater. GM might be taking a bit of a profit hit on this vehicle in the US.
3/23/11, 05:47 PM
#16
Information I've seen around says this is definitely planned for the US but GM is having pricing trouble. The usual course would be for this to cost at least alittle more than the current Colorado, but the overlap with the Silverado (which takes a large share of blame for poor sales of the current truck) would be even greater. GM might be taking a bit of a profit hit on this vehicle in the US.
That said, IMO this is another one of those segments that makes a very strong case for the notion that not everything should go global. In other parts of the world mid size trucks like this Ranger are their market equivalent to the FSeries.....it's the volume segment and as such they want a refined, well optioned truck more often than not. That means pricing is arguably secondary to giving people what they want.
Here in the U.S. the full size trucks dominate the sale race and, as such, people want to pay less for a Ranger or Colorado they perceive as less truck. But high feature content, cutting edge design, and lower volume means these things cost virtually as much to offer on our shores as a comparable full size. That in turn creates obvious problems with taking this segment 'global'
Zoran often gets criticized for being the messenger on this issue, but in many ways he is right on the money. In some segments what different markets want is so disparate as to not make a global offering practical. This segment may well be a good example of exactly that.
Last edited by jsaylor; 3/23/11 at 05:50 PM.
3/24/11, 08:47 AM
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I agree, tailights are too big for a small truck.
I think that's the case with a lot of trucks sold mostly in Asia and Australia (including Ford Ranger, his tailights are huge too).
I think that's the case with a lot of trucks sold mostly in Asia and Australia (including Ford Ranger, his tailights are huge too).
3/24/11, 03:34 PM
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I could say that about several things GM is still doing. The more I watch the more I'm convinced the Administration needed to go further with culling GM's leadership before signing off. I know they got gun-shy after the reaction to Wagoneer's firing, but GM's not changed enough.
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