05stangGT

The eagerly anticipated new 2005 Mustang has already begun arriving in dealer showrooms, and Ford is introducing the newest version of its beloved pony car in a marketing campaign befitting its status as an automotive icon. Themed “The Legend Lives,” the advertising approach is built around one truth: The 2005 Mustang is the embodiment of authentic, untamed American spirit.

Ford and J. Walter Thompson USA have teamed to develop a comprehensive marketing plan that draws on Mustang’s heritage and is designed to resonate with today’s customers. Utilizing a combination of mass media (television, print, and digital), events, grassroots campaigns, consumer drives, and one-to-one communications, Ford's fully integrated Mustang marketing campaign will connect to customers in very innovative, relevant, and effective ways.

And it all started on Monday, November 1! If you haven't checked it out already, stop by www.fordvehicles.com to experience the totally new Mustang web module - featuring lots of cool stuff, including authentic sounds from the car, wallpaper and loads of info.

Yesterday, November 2, Mustang print ads began hitting newsstands in magazines like Motor Trend, Muscle & Fitness, People, Sports Illustrated, and many more.

Tomorrow, November 4, watch for the debut of our exciting 60-second “Cornfield” commercial on ESPN during Thursday Night Football (7:30pm - 10:30pm EST) and on FOX during "The O.C." (8:00pm - 9:00pm EST). Then, during the week of November 8, keep your eyes open for our second Mustang 60-second commercial, "Anthem," which will begin airing on NBC, Fox, and cable networks. You can already check out teasers for these ads at FCN Online (www.fcn.ford.com/video).

And there's more excitement to follow! Look for a different kind of role for Mustang on the hit show “American Dreams” this season. NBC will air the final fall episode on Nov. 21 commercial-free, sponsored completely by Ford and ending with a very special 3+ minute commercial and message. And in a unique tribute, Cosmopolitan and its readers will begin looking for the ultimate Mustang Man. Readers will submit candidates they think embody the true spirit of the Ford Mustang.

Then, watch for our great Internet roadblocks scheduled for Saturday, 12/18 (AOL and MSN) and Monday, 12/20 (Yahoo!).

The 2005 Mustang may just be arriving in showrooms, but millions of consumers around the country have already had their first close-up look at the new car, thanks to Fun Ford Weekends, Ford Innovation Drives, the Ford Experience Tour, and Mustang Club of America Events. These events, held in large cities as well as in small towns throughout the country, have helped introduce several generations of fans to the new Mustang.

And the numbers prove that customers are extremely thrilled about the 2005 Mustang. How thrilled? Well, consider the fact that Days-To-Turn are at only 6 for the V6 and 3 for the GT! Now there's something for us all to be excited about!

Finally, take a look at just how far some people will go to experience the new Mustang:
There was a new 2005 Mustang on the back of a trailer on its way to a dealership in Virginia. While stopped at a light, two vehicles behind the trailer got a look at the new Windveil Blue Metallic Mustang. They followed the trailer all the way to the dealership where the general manager greeted them and the new vehicle.


A customer at a dealership in Texas wanted his Mustang so much that he insisted on paying for transportation to/from the Kansas City Mixing Center to pick it up himself -- he couldn't wait any longer! He later took delivery and drove home a happy man.


A Ford dealer from Missouri reports that he has been in the car business for many, many years and has never seen anything like the traffic the new Mustang has driven to his dealership. People stop by and just stand to look at the car. He have even kept the showroom open later than normal every night since it's arrival just to satisfy customers' thirst for this new car.
Introducing The All-New 2005 Mustang. The Legend Lives.

Rich Stoddart
Ford Division Marketing Communications Manager

AZOmae

Yeah, Entertainment Weekly had a full page ad on the back COVER this week.

UGAKarl

The best ad placement I've seen yet is above the GM plant on I-285E towards I-85N (spag junc.)... Gotta stink working there and seeing that ad every day!! haha!

The Boss Hog

I'll be looking forward to seeing it tonight

The Boss Hog

upstate

The article says someone picked up there Mustang instead of having it shipped?

Amy V6

Someone call me when it's on. I'm NOT sitting through a football game to see a commerical haha