Mustang Nail Polish Highlights Popularity of Brand
How powerful is that Mustang brand?
Well, pretty powerful in case you didn’t know. Even far beyond the world of cars.
Since going on sale in July, that commemorative Mustang nail polish we covered here a few months ago has already sold more than four million units, according to an MLive.com report.
The signature 50th Anniversary coloring package was developed with the nail lacquer company OPI and Ford as a limited-edition product. “So many manis and pedis,” said Kimberly Cape, Ford North American car and crossover group marketing manager, during a recent media event. “It’s definitely a success. We knew OPI was the right partner given their reach.”
Now, who was it again who said this idea would never sell?