New Mustang Campaign Builds Anticipation for European Rollout

There’s no doubt the new Mustang is one of the most highly anticipated cars in years for the U.S. market. Yet, its debut in Europe might rank higher considering it’s the first time the pony car will be sold in that market directly by Ford.

A new ad for the 2015 Mustang, called “The Road Awaits,” paints a pretty good picture of how monumental the car’s debut is in Europe.

In fact, to pull off the campaign, some of the continent’s biggest landmarks had to be closed off including the Coliseum in Rome, Regent Street in London and the Brandenburg Gate in Berlin.

The multimedia campaign also features an element where individuals can register to pre-order one of 500 Mustangs that will be made available before the car officially goes on sale.

Check out the ad for the spot below.

Source [Media Bistro]