Mustang Scooters? Ford Mobility Buys Electric Scooter Company
Blue Oval’s purchase of startup company Spin may signal its foray into the scooter-sharing business.
The number of mobility options available to people has risen dramatically in recent years. In some situations, people use multiple forms of transportation during a single trip. The fast-paced, often experimental mobility sector requires businesses to keep up with agile and adaptable customers. At Ford, the products and services we offer need to reflect these changes.
Ford was excited to announce that they are accelerating their efforts to provide micro-mobility solutions with the acquisition of Spin, a dockless electric scooter sharing company based in San Francisco. Spin is a leading micro-mobility service provider, with operations in 13 cities and campuses across the U.S.
Spin is committed to working hand-in-hand with cities and universities to implement micro-mobility solutions responsibly, safely and sustainably as they expand their operations. They do not launch without permission; they share usage data with cities; and they work with local officials and university campuses to design educational tools around parking and riding rules.
We know Ford has always been “future-forward,” but is it taking mobility more seriously than we initially thought? Let us know in the comments below.