Ford Uses Breaking Bad Star As Face of ‘Built Ford Proud’ Ad Campaign
Actor Bryan Cranston highlights Ford’s technological perseverance and ingenuity in latest Mustang TV spot.
Ford officially kicks off its new “Built Ford Proud” advertising campaign, which highlights the innovation and manufacturing might of America’s favorite automotive brand. This is an effort to get ahead of an onslaught of all-new vehicles coming in 2019, including the recently leaked 2020 Mustang Shelby GT500.
The company, working with advertising agency Wieden + Kennedy, created a multi-channel campaign infused with pride, confidence and a touch of swagger, highlighting the company’s strong legacy of award-winning cars, trucks and utilities, advanced technology and ambitions to lead in a future of smart vehicles for a smart world.
“Every Ford employee I know comes to work each day proud to drive a Ford vehicle and to build great products, services and experiences for our customers,” said Joy Falotico, Ford group vice president and chief marketing officer, in a recent press statement. “That’s at the heart of this campaign.”
The first television spots feature acclaimed actor Bryan Cranston and they air beginning this weekend during NCAA football on Saturday, along with a comprehensive online campaign. The campaign runs through 2019 across broadcast, digital and print channels.
The Blue Oval also worked with its Marketing Dealer Advisory Board – which includes dealers from across the U.S. – on the campaign strategy and creative execution, which includes national and regional ads and digital content. These dealers endorsed “Built Ford Proud” for its fresh approach and attitude, bringing to life the soul of the brand as well as the company.
“This is what it means to fly the Blue Oval,” said Sam Pack, owner of Sam Pack Five Star Ford dealer group. “I’m proud to play a small part in the family, giving back to the community and seeing how excited owners are to drive Ford vehicles and to have new products in the hottest segments about to go on sale.”
The ads are the first output following the redesign of the company’s global marketing. The straight-talking spots emphasize Ford’s unique family heritage, manufacturing excellence and history of innovation.