They didn't used to be so expensive. I bought mine from partscheap.com for $266 back in June of '08 the week I bought my '08 GT with the crappy cheap plastic steering wheel. They are now asking $422 for them. If I had known the prices would skyrocket like that, I would have bought several. Maybe it is just a supply and demand issue? Supply is getting smaller, and demand is relatively high (because Ford still insists on the cheap plastic wheels on the base models).