The Apple iPhone outsells most other models of smart phones. How much of that is due to superior quality, how much is due to superior value, and how much is due to superior marketing? And is it just me or does it seem like almost every last TV character that has a laptop computer is using an Apple? My point is marketing matters. Companies that can put a product in front of people's faces are likely to move more product.

To people who are really into cars, they will have researched all the models extensively. But a lot of casual buyers may not even be aware that the Mustang was restyled and got a whole new interior for 2010. Or got new drivetrains for 2011. Has anybody seen one single TV ad for the Mustang GT since the 2010 update? I haven't. I've seen a few for the V6, and those have touted fuel economy more than performance. I don't recall seeing any Challenger ads, either, come to think of it.

 

I've seen a tv ad for the 2012. The funny thing is they used the 2011 footage.

 

I actually liked Dodge's. I saw these quite a bit last year or so.

 

Hi Al,

I sure hope that Ford doesn't drastically change the Mustang because I love the looks of it right now. Camaros look good too, but I sure have a tough time seeing out of them. I think all 3 are darn good, but the Mustang is so darn sweet looking.

Buy what makes you smile, but it will be a Mustang in my garage!!!

Phil

 

The one thing you need to remember is that there were Chevy guys who couldn't get a new Camaro for what - 5 or 6 years. They've saved up enough empties to put a down payment on their shiny new trailer park queen. Once they eet caught up with demand, the numbers will drop.
I live in Wisconsin, our dealers order their Mustangs in the spring and try to sell out by fall. Few Mustangs are sold up here during the winter.

 

The people who keep using sales figures to tout how great the Camaro is seem to forget it's still the relative "new kid on the block". I'd say Chevy folks still recovering from the Camaro drought are a sizable factor in these sales numbers. It's baffling to me how anybody who has done their homework could make an unbiased decision to purchase an SS over a GT but that's just me. Considering the S197, with an evolutionary refresh, is 6 years old and the new Camaro is a 3 year old car, I'd say the Mustang's sales are still respectable.

 

Don't forget brand loyalty. I'm a Ford guy from a Ford family so buying a Camaro is just not an option. Hell my mom finally was able to get a Jaguar in 2000 once Ford bought them. She now has a Lincoln. Dad has a 2002 F250, a '39 Ford convertible sedan, a '32 Five Window, a '32 Woodie Station Wagon, a '24 T, and a '10 T.

He has strayed somewhat in recent years with his '13 Oakland, '32 Chrysler w/straight 8, and a 100 year old speedster project with an unknown frame/chassis with a TIMKEN diff. He's currently working a deal to sell the unrestored Chrysler and buy a '35 Ford Phaeton with '36 front sheet metal.

 

The masses are fickle, the Camaro has the latest design and a bunch of press behind it no biggie. Most people can't tell the difference between a 2010 and 2011/12 Mustang anyway and it was only a refresh of the 05-09 retro design. Assuming Ford doesn't mess up the launch of the 50th anniversary car and the popularity pendulum will swing right back where it belongs...

 

I'm still trying to figure out how chevy gets the ***** to put out a 45th anniversary edition camaro, they must have missed the definition of anniversary.

I don't remember the camaro being produced for 45 years straight.

 

Many confuse anniversary as a cadence with a tangible outcome. But it doesn't have to be the case.

It's just recognition of the annual recurring date.

 

Yes annual recurring date, OF PRODUCTION LOL.
If you get married and divorced 2 years later, then get married again after 4 years and stay married for 5 years, are you now married 11 straight years? and will you be celebrating your 11th anniversary of marriage?

 

If sales numbers are used to gauge popularity, the Mustang II should be VERY popular!!!

385,993 in '74.

 

The Camaro's been out for two years now.The pent up demand excuse isn't valid anymore. I said it in another thread and I'll say it again here, most people think the Camaro is a better looking, cooler car. Sales #'s don't lie. I am curious to see in the next year or two if the Camaro is hurt be all the negative reviews (pertaining to interior, comfort and sight lines) I've read.

 

You southerners have heard of the snow belt, right?

 

Whats this "snow" crap ur talkin about??
:jezter:

 

I would not get too concerned about the Camaro outselling the Mustang. GM gives the Camaro alot more exposure than Ford gives the Mustang. GM spends alot of money to showcase the Camaro at all the major racetracks as a pace car. GM uses the Camaro to showcase the new GM at all major company events. All pony car sales are down. Ford is not spending more money than it can make on the Mustang. Look at all the Chevy dealers, they have more Camaros on their lots than they can ever hope to sell.

 

I'd say something about the return of the camaro still has a lot to do with it. EVERYBODY knows the Camaro has come back. They don't know the power plant or anything else, just that it's come back. the Mustang has been going strong for almost 50 years and not a lot of people that aren't into the mustangs like us don't realize the return of the 5.0 as anything special. A lot just see the number on the car. I'll agree most people probably do think it's the cooler looking car because it's COMPLETELY new still. and soon will need a tweaked design in some way. And as far as interior there is not a Chevy on this earth that I care for the interior of!

 

Why not? Everyone that has waited for 8 years bought a new one in the first year or two of its reintroduction? Really? Even if the pent up demand "excuse" is no longer valid, that doesn't negate the fact the Camaro is the newer offering and still has the hype wave at its back.

Is this based on a poll you did or...?

 

Im with you Wolfsburg. The pent up demand i think is still around. People could have been saving money to buy one. Yet ive seen the same 20 camaros sitting on the dealers lot for the past 6 months! Plus the 'maro was one of the iconic figures of the latest Transformers Trilogy. Everyone sees new car that looks good and its a movie car. If Ford spent as much time and money advertising the 5.0 and 3.7 then im sure sales would be through the roof.

 

Perhaps these numbers are also influenced by matching production closer to dealer demand. Only the marketing people at Ford, GM, and Chrysler probably have the most visibility to the reasons.

In my unscientific opinion, more people like the styling of the Camaro and GM is producing more of them than might be actually selling to consumers. Add the economy and the fact that the Mustang has competition, it could be these sales are a reflection of multiple factors.

Yes, GM can tout this in their advertising, but I believe Ford will remain committed to the Mustang in this market and perhaps more outside of it with the next generation.