New Ford F-Series Truck in 2015, Lincoln MKC Small Sedan By 2014
5/18/12, 06:22 AM
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New Ford F-Series Truck in 2015, Lincoln MKC Small Sedan By 2014
A newautomotive industry analyst report makes two things clear: we’re getting a new Ford F-Series pickup in 2015, and Lincoln’s product portfolio may grow considerably over the next four years.
The information comes courtesy of Bank of America Merrill Lynch, which released its yearly Car Wars report, which includes predictions on market share increases, the average age of major models (the time a nameplate spends between complete overhauls), and the inevitable prediction for share prices.
The information comes courtesy of Bank of America Merrill Lynch, which released its yearly Car Wars report, which includes predictions on market share increases, the average age of major models (the time a nameplate spends between complete overhauls), and the inevitable prediction for share prices.
BoA/ML’s overall prediction is this: an increasing number of automakers will stop relying on high incentives and move toward more frequent updates and new models in the hopes of keeping profit margins high. Perhaps spurred by Chrysler’s success–the company updated or overhauled almost its entire lineup during its period of financial turmoil and has since seen big gains–automakers may replace models at a quicker pace. But tucked away in this report are some individual model predictions. BoA/ML predicts that Ford will overhaul 46 percent of its lineup (by volume) in 2015 with the release of an all-new Ford Edge/Lincoln MKX midsize crossover, a newFord F-Series pickup truck, and a new Ford Mustang sports car/convertible. It’ll follow that up with a 20-percent replacement number in 2016 with a new Ford Explorer, Lincoln MKS, Ford Taurus, and Ford Fiesta.
But BoA/ML also predicts that Lincoln will expand its lineup along the way. Research indicates the possibility of a Lincoln MKD small crossover and MKC sedan in 2014, and a new MKS and an Aviator large crossover in 2016.
We’ve heard murmurs about a Lincoln C-segment crossover before, but the MKC and Aviator are more surprising. Lincoln’s naming conventions would suggest that MKC stands for “compact,” and the MKC would be a Buick Verano/Acura ILX competitor in the burgeoning compact luxury segment. The Aviator, meanwhile, appears to again be based on the Ford Explorer, either as a replacement for the MKT large crossover or an entirely new Explorer-based vehicle.
Put all of those predictions together, and Lincoln’s product portfolio would look much more like the Acura and Buick portfolios against which the brand competes. Lincoln would have competitors to Buick’s Encore, Enclave, Verano, Regal, and LaCrosse, Acura’s RDX, MDX, ILX, TL, and RL/RLX, just using existing Ford Motor Company platforms. Fans of the historical luxury carmaker, it would appear the fight’s not over yet.
But BoA/ML also predicts that Lincoln will expand its lineup along the way. Research indicates the possibility of a Lincoln MKD small crossover and MKC sedan in 2014, and a new MKS and an Aviator large crossover in 2016.
We’ve heard murmurs about a Lincoln C-segment crossover before, but the MKC and Aviator are more surprising. Lincoln’s naming conventions would suggest that MKC stands for “compact,” and the MKC would be a Buick Verano/Acura ILX competitor in the burgeoning compact luxury segment. The Aviator, meanwhile, appears to again be based on the Ford Explorer, either as a replacement for the MKT large crossover or an entirely new Explorer-based vehicle.
Put all of those predictions together, and Lincoln’s product portfolio would look much more like the Acura and Buick portfolios against which the brand competes. Lincoln would have competitors to Buick’s Encore, Enclave, Verano, Regal, and LaCrosse, Acura’s RDX, MDX, ILX, TL, and RL/RLX, just using existing Ford Motor Company platforms. Fans of the historical luxury carmaker, it would appear the fight’s not over yet.
5/18/12, 06:41 AM
#2
I think it will be interesting to see if the new Taurus/MKS and (possible) Falcon replacement will be joining the same platform . . . or not. No mention of any other FMC car based on the new Mustang platform.
Thanks for posting!
Thanks for posting!
5/18/12, 07:32 AM
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5/18/12, 09:30 AM
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5/20/12, 07:58 AM
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Originally Posted by Moosetang
Because Ford's market studies say the customers love wondrous variety.
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