Mullaly says global Ranger and Ka won't be offered in Ford's U.S. showrooms
#1
TMS Post # 1,000,000
Serbian Steamer
Serbian Steamer
Thread Starter
Join Date: January 30, 2004
Location: Wisconsin / Serbia
Posts: 12,630
Likes: 0
Received 0 Likes
on
0 Posts
Mullaly says global Ranger and Ka won't be offered in Ford's U.S. showrooms
http://www.autoblog.com/2009/11/09/r...offered-in-fo/
Ford has been working hard to integrate its product lineup on a global scale, but it appears that some models available overseas may never make it to U.S. shores. Ford CEO Alan Mulally has apparently told Automotive News that the Thai-built global Ranger and the A-Segment Ka likely won't be going on sale here in the States. Mulally had previously stated that both vehicles were under consideration for U.S. sale, but now the prognosis appears to be far more dire.
The global Ford Ranger is a far more modern entry-level pickup than its U.S. counterpart which is scheduled to cease production in 2011. While the future of the Ranger is looking pretty bleak here in the States, it appears there is some hope that the shelved F-100 project could once again be in Dearborn's plans. Pickuptrucks.com is reporting that its sources indicate that the F-100, which is a lighter, shorter version of the popular F-150, is still being considered. The F-100 is said to be bigger in all dimensions than the global Ranger.
While there is still hope for a smaller truck in the Blue Oval's arsenal of products, there doesn't appear to be any pulse at all for an A-Segment hatch. Mulally reportedly told AN that the Ka is just too small to be successful in America, adding "Fiesta is about the smallest vehicle that we think will be a real success in the United States." The tiny Ka, which shares hardware with the soon-to-be-sold in the U.S. Fiat 500, is a full 25 inches shorter than the Fiesta.
Ford has been working hard to integrate its product lineup on a global scale, but it appears that some models available overseas may never make it to U.S. shores. Ford CEO Alan Mulally has apparently told Automotive News that the Thai-built global Ranger and the A-Segment Ka likely won't be going on sale here in the States. Mulally had previously stated that both vehicles were under consideration for U.S. sale, but now the prognosis appears to be far more dire.
The global Ford Ranger is a far more modern entry-level pickup than its U.S. counterpart which is scheduled to cease production in 2011. While the future of the Ranger is looking pretty bleak here in the States, it appears there is some hope that the shelved F-100 project could once again be in Dearborn's plans. Pickuptrucks.com is reporting that its sources indicate that the F-100, which is a lighter, shorter version of the popular F-150, is still being considered. The F-100 is said to be bigger in all dimensions than the global Ranger.
While there is still hope for a smaller truck in the Blue Oval's arsenal of products, there doesn't appear to be any pulse at all for an A-Segment hatch. Mulally reportedly told AN that the Ka is just too small to be successful in America, adding "Fiesta is about the smallest vehicle that we think will be a real success in the United States." The tiny Ka, which shares hardware with the soon-to-be-sold in the U.S. Fiat 500, is a full 25 inches shorter than the Fiesta.
#3
TMS Post # 1,000,000
Serbian Steamer
Serbian Steamer
Thread Starter
Join Date: January 30, 2004
Location: Wisconsin / Serbia
Posts: 12,630
Likes: 0
Received 0 Likes
on
0 Posts
Ranger is pretty much the only compact truck on the market, all Japanese companies sell are mid-size trucks (Toyota Tacoma, Nissan Frontier). So if Ford replaces Ranger with all new F-100, then Ford will have a real competitor in mid-size trucks class.
#6
FR500 Member
Join Date: August 15, 2005
Location: Honolulu
Posts: 3,083
Likes: 0
Received 0 Likes
on
0 Posts
True. But IMO, Ford would be foolish to abandon the compact truck segment. Some people do not need a mid-sized truck. The Ranger/B-series probably lasted as long as it did because it was the only small truck out there despite Ford neglecting to update it to be competitive with the other manufacturers' offerings. If the F-100 or what ever it will be called can be scaled for compact and mid-size applications, then by all means do so.
Thread
Thread Starter
Forum
Replies
Last Post
Diode Dynamics
Vendor Showcase
3
6/12/18 03:26 PM