Ford seeks to stem $1bn loss in Europe
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Ford seeks to stem $1bn loss in Europe
http://www.autocar.co.uk/car-news/in...bn-loss-europe
Speaking at a JPMorgan Chase conference last week, Ford controller Stuart Rowley described the firm’s performance over the past year as “not acceptable”.
Rowley said: “We are looking at our plan and will address all aspects of our business, looking at our structural costs, our product portfolio and our brand.”
Ford won’t resort to heavy discounting, though. “We think it’s very important to focus on maintaining margins as we address issues in Europe,” said Rowley.
Speaking at a JPMorgan Chase conference last week, Ford controller Stuart Rowley described the firm’s performance over the past year as “not acceptable”.
Rowley said: “We are looking at our plan and will address all aspects of our business, looking at our structural costs, our product portfolio and our brand.”
Ford won’t resort to heavy discounting, though. “We think it’s very important to focus on maintaining margins as we address issues in Europe,” said Rowley.
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