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Ford to market F-150 as a work truck

Old 6/25/08, 01:39 PM
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Ford to market F-150 as a work truck

http://www.autoblog.com/2008/06/25/f...-a-work-truck/

Ford has already postponed the launch of the all-new F-150 by two months, and when the truck goes on sale, the Blue Oval will be focusing its marketing efforts on the people that use their trucks for what they were designed for: work.
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Old 6/25/08, 02:03 PM
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Which I think is a great idea. Probably 75% of the pickups and 90% of the SUVs now sold, well, used to be sold, were little more than fashion statements more than anything else and really made little sense for what most of them were actually used for (single-driver, general-purpose driving). They're big, clumsy, voracious, expensive and wasteful.

About the closest most of these come to hitting the four-wheeling is running over a dog poo backing out of some large and grotesque McMansion's driveway to pick up a bag of Double Whoopers and fries to gorge the large and rotund owner.

For hauling tots to the mall, a minivan or station wagon is the far better tool, but ego precludes all but the most sane and secure from being caught dead in one.

And for most of the heavy hauling the typical exurbanite does, something the size of a Ford Ranger is probably a bit of overkill. But no manly man wants to be seen driving anything under two tons and three hundred hp.

Getting trucks back to their real truck roots, where the rubber floored interior can be hosed clean, is a great thing IMHO. Enough of these senseless plush rolling lifestyle accessories. Makes me nostalgic for our families old '71 F-100 with a 302 and three-on-the-tree shifter. Power steering? Visit a gym. A/C? That's what the flip out vent windows are for. Thick pile carpeting? Put 'er in the back next to the bush hog parts and 2x4s and I'll drop it off by the front porch.
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Old 6/25/08, 03:05 PM
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This is not a good news for Ford since Ford is dependent on F-Series sales.

Going from 900,000 F-Series sales to 400,000 or 500,000 is really gonna hurt the company.
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Old 6/25/08, 03:13 PM
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Originally Posted by rhumb View Post
Probably 75% of the pickups and 90% of the SUVs now sold, well, used to be sold, were little more than fashion statements more than anything else and really made little sense for what most of them were actually used for (single-driver, general-purpose driving).

And for most of the heavy hauling the typical exurbanite does, something the size of a Ford Ranger is probably a bit of overkill. But no manly man wants to be seen driving anything under two tons and three hundred hp.
My Ranger hauls everything I need to from snowblowers to furniture.
As far as being seen...
I think the darn thing is invisible anyway.
It looks like a Napa delivery truck and even the cops ignore it.
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Old 6/25/08, 04:05 PM
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Originally Posted by karman View Post
My Ranger hauls everything I need to from snowblowers to furniture.
As far as being seen...
I think the darn thing is invisible anyway.
It looks like a Napa delivery truck and even the cops ignore it.
Ah, a Q-Ship, gotta love them. Now if you can sneak in a Stang's 4.6...
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Old 7/15/08, 06:52 AM
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Originally Posted by karman View Post
My Ranger hauls everything I need to from snowblowers to furniture.
As far as being seen...
I think the darn thing is invisible anyway.
It looks like a Napa delivery truck and even the cops ignore it.
A good idea. Trucks are meant to be used as trucks! And with gas prizes rising each day, I don't think Rangers are invisible anymore. And the idea of swapping a 4.6...
I'm seriously thinking of selling my protege and getting a 3.0L Ranger or a B-3000, since I need a pick up w auto trans.

Last edited by edumspeed; 7/15/08 at 06:54 AM.
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Old 7/15/08, 08:16 AM
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My truck doubles as a work vehicle and my family car. I've got the F150 crew cab 4x4. I use the 4x4 as we have 120 acres of land and I use the bed because I haul all kinds of stuff from furniture to plywood to mulch. I have to have the large truck, but I know its not for everyone. I do live in South Texas where everyone drives a truck. Even in the 70's everyone here drove a truck. My parents had a '71 Chevy with the camper shell on the back and it was the family car and my brothers had to ride in the back. That would never be allowed now. I guess I like having a really nice work truck.
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Old 7/18/08, 06:49 PM
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Work truck. What a concept.
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