Ford Explorer orders nearly double expectations
11/28/10, 08:54 AM
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Ford Explorer orders nearly double expectations
http://www.autoblog.com/2010/11/28/r...-expectations/
According to The Detroit News, Ford has received roughly 15,000 orders for the 2011 Explorer. This includes about 3,000 retail and 7,500 dealer orders, as well as an additional 4,500 orders from companies.
Jason Mase, Ford's manager of utility vehicles, told The Detroit News that about 55 percent of buyers are opting for the trailer tow package, and 64 percent want all-wheel drive. Mase says that consumers don't really care if the vehicle is a crossover or an SUV, the major concern is that the vehicle fits their specific needs. So far, so good, and Ford expects this trend to continue after the Explorer officially hits dealerships in early 2011.
According to The Detroit News, Ford has received roughly 15,000 orders for the 2011 Explorer. This includes about 3,000 retail and 7,500 dealer orders, as well as an additional 4,500 orders from companies.
Jason Mase, Ford's manager of utility vehicles, told The Detroit News that about 55 percent of buyers are opting for the trailer tow package, and 64 percent want all-wheel drive. Mase says that consumers don't really care if the vehicle is a crossover or an SUV, the major concern is that the vehicle fits their specific needs. So far, so good, and Ford expects this trend to continue after the Explorer officially hits dealerships in early 2011.
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