Ford Concept Cars Reality Show!
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<div align="center"><span style="font-size:14pt;line-height:100%">Ford Launching Concept Car Reality Show</span>
from WTOP</div>
DEARBORN, Mich. (AP) - If singing, cooking and clothing design can sell as reality TV, why not designing dream cars?
Ford Motor Co., a sponsor of Fox's "American Idol" reality show, is planning its own television reality program in which the participants develop concept cars with Ford designers, the Detroit News reported in Thursday editions.
Ford showed a promotional video about the program at a dealer's meeting Wednesday and is working on lining up a network, the newspaper said.
"It's a very cool idea," said analyst Jim Sanfilippo of Automotive Marketing Consultants Inc., who called it a good way to convey Ford's message to the buying public. "It's a way to engage the audience in a way that they can identify it."
Last week, the nation's No. 2 automaker reported a $1.2 billion loss for its first quarter as it began a costly restructuring effort amid weak U.S. sales. The company's U.S. sales fell 3 percent for the January-March period, though its worldwide sales were up 3 percent from a year earlier.
from WTOP</div>
DEARBORN, Mich. (AP) - If singing, cooking and clothing design can sell as reality TV, why not designing dream cars?
Ford Motor Co., a sponsor of Fox's "American Idol" reality show, is planning its own television reality program in which the participants develop concept cars with Ford designers, the Detroit News reported in Thursday editions.
Ford showed a promotional video about the program at a dealer's meeting Wednesday and is working on lining up a network, the newspaper said.
"It's a very cool idea," said analyst Jim Sanfilippo of Automotive Marketing Consultants Inc., who called it a good way to convey Ford's message to the buying public. "It's a way to engage the audience in a way that they can identify it."
Last week, the nation's No. 2 automaker reported a $1.2 billion loss for its first quarter as it began a costly restructuring effort amid weak U.S. sales. The company's U.S. sales fell 3 percent for the January-March period, though its worldwide sales were up 3 percent from a year earlier.
<div class='quotetop'>QUOTE(mrmutt @ April 28, 2006, 12:34 AM) Quoted post</div><div class='quotemain'>
I think that this is a stupid idea. [img]style_emoticons/<#EMO_DIR#>/thumbsdown.gif[/img]
[/b][/quote]
I agree, it sounds like Ford is kinda reachin' out there for publicity. Not a good idea IMO. [img]style_emoticons/<#EMO_DIR#>/thumbsdown.gif[/img]
But if it carries on through, It'd be great for Doug to be in it!
I think that this is a stupid idea. [img]style_emoticons/<#EMO_DIR#>/thumbsdown.gif[/img]
[/b][/quote]
I agree, it sounds like Ford is kinda reachin' out there for publicity. Not a good idea IMO. [img]style_emoticons/<#EMO_DIR#>/thumbsdown.gif[/img]
But if it carries on through, It'd be great for Doug to be in it!
schweet! i'd watch that. id definately vote to have doug OR chris on this show. just make sure you get to work on a Mustang II 2.0 [img]style_emoticons/<#EMO_DIR#>/icon_mrgreen.gif[/img]
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