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Fields takes the helm.

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Old Jan 5, 2006 | 08:05 AM
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I think Fields has the right idea and will do well. He's realistic as can be seen by this quote:

Fields said it will take some time to turn the ship around. He predicted that 2006 auto sales "probably won't outshine last year's selling rate," but said he is confident that Ford "will stabilize in the near term and ultimately grow (its) market share by making customer values and attitudes central to our business model."
Too often does the public expect overnight changes. The simple truth is change takes some time, its not a magic trick.

On a side note: Ford's car sales were up 2.7%. Jason (Evil Capri) stated this in an earlier post.

Things are starting to look better.
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Old Jan 6, 2006 | 06:12 AM
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Here's an interesting commentary about Fields:

http://blueovalblogs.com/blogs/?p=12

Let's hope Fields is successful!
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Old Jan 6, 2006 | 10:12 AM
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I just read that Fields recognizes the potential for B-segment cars.

from TCC:
The Yaris is just one of many new compact B-segment vehicles, in industry parlance, to hit U.S. highways. High mileage is part of the appeal, according to Toyota Division General Manager Jim Lentz, with an affordable price tag another compelling factor. Nissan will shortly enter the market, and a number of other manufacturers are weighing their options. "That segment is going to be very important here in the American marketplace," contends Mark Fields, head of Ford Motor Co.'s " Americas " unit. A U.S. version could show up within the next three years, he hinted. Less sure is Volkswagen brand boss Wolfgang Bernhard, who believes that U.S. motorists would still prefer to get larger cars, if possible. Mazda's Jim O'Sullivan said the big challenge for companies like his is to come up with a design that not only appeals to potential buyers, but which can translate for Mazda into a profitable business case.
I dunno about suburban areas and stuff, but in my city at least, the small cars are really popular. The Yaris has only been on sale for a couple weeks but its already all over the place. Ford could do well with a stylish car in this segment, and it looks like Fields sees that, so hopeulfly it;;ll happen
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Old Jan 6, 2006 | 11:45 AM
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This quote from Fields is also very interesting:

"It goes beyond economics," Fields said. "We lost our way. We lost touch with our customers, particularly our car customers."
Many of the most outspoken critics of Ford on TMS make this very same statement. It's good that Fields see this as an important issue. Hopefully, corporate politics won't torpedo his efforts as they so often do when someone starts shaking up the status quo.
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Old Jan 6, 2006 | 12:30 PM
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Originally posted by TomServo92@January 6, 2006, 2:48 PM
This quote from Fields is also very interesting:
Many of the most outspoken critics of Ford on TMS make this very same statement. It's good that Fields see this as an important issue. Hopefully, corporate politics won't torpedo his efforts as they so often do when someone starts shaking up the status quo.
Yes, and it seems that they have been pulling things around. With car sales up 2.7% this year. Thats great!!!

And the Fusion went beyond selling predictions for the year which was really great to see. Though I would have to go with a Zephyr between the three
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Old Jan 6, 2006 | 12:37 PM
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Originally posted by 1999 Black 35th GT@January 5, 2006, 9:08 AM
Article

I think Fields has the right idea and will do well. He's realistic as can be seen by this quote:
Too often does the public expect overnight changes. The simple truth is change takes some time, its not a magic trick.

On a side note: Ford's car sales were up 2.7%. Jason (Evil Capri) stated this in an earlier post.

Things are starting to look better.
Funny picture. I wouldn't be suprised if it ends up of Fark.com. So many possible interpretations, ill go with the rated G one here: "I caught a fish...this big."


Also, the article makes a good pt about Mercury. I know a lot of women that choose the merc version over the Ford. If they are so into finding a niche for Merc to fill, why not just go with women. Add lots of shiny objects to the dash.
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Old Jan 13, 2006 | 09:44 AM
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Originally posted by 1999 Black 35th GT@January 5, 2006, 9:08 AM
On a side note: Ford's car sales were up 2.7%. Jason (Evil Capri) stated this in an earlier post.
Of that 2.7% increase, what % is due to Mustangs? And if you eliminate Mustangs from last year, and the previous year, how do the numbers look? A decrease?
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Old Jan 13, 2006 | 10:15 AM
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I don't know for sure what percentage the Mustang contributed to but it was a joint effort with the Fusion, 500, and the Mustang together.
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Old Jan 13, 2006 | 12:17 PM
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Originally posted by 1999 Black 35th GT@January 6, 2006, 1:33 PM
Yes, and it seems that they have been pulling things around. With car sales up 2.7% this year. Thats great!!!

And the Fusion went beyond selling predictions for the year which was really great to see. Though I would have to go with a Zephyr between the three
True, but I fear that next year won't be as good. The reason is Taurus. Ford sold 190,000 of them in 2005, so that's 190,000 less cars in 2006.
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Old Jan 13, 2006 | 01:00 PM
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Originally posted by Red Star@January 13, 2006, 3:20 PM
True, but I fear that next year won't be as good. The reason is Taurus. Ford sold 190,000 of them in 2005, so that's 190,000 less cars in 2006.

Actually they will still be produced as an 06 model for fleet companies which accounted for the majority of the sales so no worries
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Old Jan 13, 2006 | 02:22 PM
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Glad to hear that, I thought Taurus will be gone after 2005.
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Old Jan 13, 2006 | 02:30 PM
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Originally posted by Red Star@January 13, 2006, 1:20 PM
True, but I fear that next year won't be as good. The reason is Taurus. Ford sold 190,000 of them in 2005, so that's 190,000 less cars in 2006.
You're forgetting that next year will be a full year of Fusion production.
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Old Jan 13, 2006 | 02:46 PM
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Originally posted by TomServo92@January 13, 2006, 3:33 PM
You're forgetting that next year will be a full year of Fusion production.
I knew that, but Ford said that in first year they're expecting to sell 160,000 Fusions and then year after that 200,000.
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Old Jan 13, 2006 | 03:34 PM
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But you must remember, the majority of those 190,000 Taurus sales were low-content (low profit) fleet cars. Plus selling The Rental Car isn't that great for company image...
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Old Jan 13, 2006 | 04:07 PM
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Dave, what year is your Taurus? How satisfied are you with it?
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