http://www.autoweek.com/news.cms?newsId=101065

Lightning Struck: Ford decides to shelve SVT Lightning pickup
STEVEN COLE SMITH
Posted Date: 10/20/04

Ford has pulled the plug on the next-generation F-150 Lightning SVT pickup truck, instead putting all SVT's eggs into one basket - the SVT Cobra Mustang, due for 2006.

"It's a business decision," said Alan Hall, SVT spokesman. The official line is that the Lightning has been "postponed," and not killed, but if it is revived, it will be 2008 or later before we see one. SVT has gone from three vehicles in 2004 - the Lightning, the Cobra Mustang and the SVT Focus - to none in 2005.

Ford had already shown a concept version of the next-generation Lightning in 2003. The concept had a supercharged V-8 engine with more than 500 horsepower, in answer to the Dodge Ram SRT-10, which eclipsed the Lightning as the world's fastest production pickup in a test last winter. Ford was eager to regain the crown, but has decided to deed the performance pickup-truck market over to Dodge and its 500-horse SRT-10, and to a lesser extent, Chevrolet, though the heavy all-wheel-drive Silverado SS is not in the same category.

The Lightning debuted in 1993, with a 240-horsepower version of Ford's 5.8-liter V-8. Cobby and not that attractive, it was only a mild success, and was dropped in 1995. The F-150's redesign led to a handsome new Lightning for 1999, featuring a 360-horsepower supercharged 5.4-liter V-8. A handful of 2004 Lightnings, not much changed from that 1999 model except for a horsepower bump to 380, remain on dealer lots. Base price: $33,560.

Apparently, cost played a leading role in the decision, as the expense involved in developing and certifying a proper V8, and massaging the new-for-2004 F-150's chassis, was deemed prohibitive. Also, the next-generation Lightning's fuel mileage would likely continue to detract from Ford's Corporate Average Fuel Economy totals: The current Lightning is rated at 12 mpg city, 16 mpg highway.

Even so, this news will not be popular with Lightning loyalists, such as Mike Philpot of Heathrow, Florida, who paid full sticker price for his Lightning in July, 1999. "My '99 Lightning has been a fantastic vehicle," he says. "It has about 54,000 miles on it, and it runs better than new. Never any problems. I bought an extended warranty from Ford, but I could have saved myself the money. It has it all: good looks, comfort, good handling and, of course, all that incredible power. Hardly a day goes by without at least one positive comment on it from someone.

"Hopefully, Ford will change its mind. If they want to keep the F-150 the most popular truck in the world with all the competition that it has now, they had better continue with their halo vehicle."

 

Good find Rob, It is a shame that they are shelving it, no truck looks as good as the Lightning, and to have a pick-up that can compete with sports cars is such a good idea!

 

Very sad news.

I wonder if the Proposed Shelby Expedition will be pushed harder in light of the Lightning's demise.

 

I guess this leaves the performance F-150 market to Roush.

 

I agree Chuck, looks like Roush will now be largest player in the F-150 performance market.

 

stinkfish. The new lightning was going to beat the pants off the Ram. Now we have to wait 3 years?

Sad.

 

This stinks... my friends father owns a Mineral Grey Lightning

 

Might it be worth a petition?

 

This might not be too bad...in 3 years, there will be alot more profit coming in from sold F-150s and the R+D costs will hopefully reflect that for the Lightning...

Maybe someone will suggest shoehorning a V-10 into one...(hint, hint )

 

This kinda stinks, that concept was awesome. And i really liked what i was hearing about them emphasizing less on all out power and more on weight reduction. Weight reduction improves acceleration in all directions, ie, going, stopping, and turning, while power only improves forward acceleration, although a lower weight doesn't help top speed, that comes down to power and aerodynamics...pick-up aerodynamics?

Anyways, i'm not so worried. It'll come around eventually, and i'm sure the extra time will only make it better.
This is a breed of vehicle the world could probably do without anyways. Not much of a point... although at least the lightning could tow, stupid dodge.

At least there's gonna be that 6.1L Hurricane engine. It may not be a lightning, but its prolly gonna be about as strong as the lightning was back in 98.

 

I was just think about the new Dakota having a V8 and being under 20K... Instead of these super trucks, what if we got some cheap muscle trucks instead? An SVT Ranger? It sounds craazy, I know, yet...

 

Maybe called the Thunder?

 

to me the bigger truck should be called the thunder and the smaller one the lightning... make sense? The ranger could probably use a refresh first though.

Dodge is stupid, they make trucks like the durango and dakota which are pretty much right in the middle of mid-size and full-size sport ute and pick-up, respectively. Then they brag about being bigger than the rest of the competition in their class.
I remember seeing a Suzuki ad for the XL7: "Largest Compact SUV!"