http://blog.caranddriver.com/hyundai...p-report-says/

“We do not have a pickup truck. Other than that, we cover almost every segment. We are studying that one very hard—what kind of pickup truck we should produce, if we have to. Is it a big-size pickup truck like in the United States or a small kind of pickup truck?” Lee added, “We are doing a good job in recent years without a pickup truck. A pickup truck is important, but it’s not a big priority for our company. But we have to consider how to respond. It is under study.”

 

they should not have a truck.. they do not need to playing every game. They make cheap daily drivers. they should focus on that.

 

I don't think they want to stay making cheap daily drivers, proof being the genesis, genesis coupe and Equus. They make pretty nice cars now, I'm sure they could build a truck better than Toyota can.

 

Even since Peter Schrayer come to Hyundai, they designed some pretty impressive cars. Even cheaper models, like Elantra, looks premium now.

 

they problem is they simply "look" premium

 

And the problem is?

 

they are all show and simply steal the designs of high end cars

 

Nobody is original anymore, they all steal designs ... Hyundai/Kia has been doing it very successfully.

I mean, look at this ... I can't believe this is a under $20,000 car.

 

that car is not for me..

but I know what you are saying.