Ford NA should follow Ford Brazil's example
11/28/07 | 10:03 AM
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Ford NA should follow Ford Brazil's example
Some know-it-alls here think the answer to Ford NA's problems is make it into Ford Europe. But forget that. What works in Europe won't necessarily work in other parts of the world. Ford in Europe is doing fine & they are the #4 automaker there. But look at what's happening in Brazil:
http://news.yahoo.com/s/nm/20071128/...ford_brazil_dc
And who's director of product development down there? Why it's our old pal, Hau Thai Tang, best known for being chief engineer on the S197 Mustang and former SVT chief.
Today, Brazil is Ford's biggest success story, helping to offset hefty losses in North America. Ford Brazil has doubled its market share to 12 percent, racked up 15 straight quarterly profits, and is now scrambling to keep up with red-hot demand for its cars and trucks.
As Ford cut costs in Brazil, it also spent heavily to design cars that were in sync with local tastes. The plan, dubbed Project Amazon, was to stop selling adapted versions of its European models and offer homegrown products for Brazil.
And who's director of product development down there? Why it's our old pal, Hau Thai Tang, best known for being chief engineer on the S197 Mustang and former SVT chief.
11/28/07 | 12:08 PM
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Serbian Steamer
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As Ford cut costs in Brazil, it also spent heavily to design cars that were in sync with local tastes. The plan, dubbed Project Amazon, was to stop selling adapted versions of its European models and offer homegrown products for Brazil.
Ka, Fiesta, Focus, Fusion (USA), Ranger (EU), F-250 ... Only vehicle that I haven't saw yet is EcoSport.
https://www.ford.com.br/Default.asp#inicio
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