The end of Dodge?
Cobra R Member
Joined: January 10, 2011
Posts: 1,752
Likes: 1
From: Ontario
Maybe foreigner Sergio doesn't appreciate Dodge the way he should. Americans invented muscle cars and Dodge still makes the only two American muscle cars on road today. It's not about total sales; it's about perception and branding. Sometimes vehicles have greater importance because of their presence in the market than the profit they generate. I'm sure Ford lost money on every Ford GT they built, as an example, but it was still worth it to produce that vehicle. I think Dodge will be more valuable to Fiat than just as a network of dealerships.
Cobra R Member
Joined: January 10, 2011
Posts: 1,752
Likes: 1
From: Ontario
My favourite car brands used to be Mercury, Dodge and Ford in that order. But just as Ford killed the reason to have a Mercury nameplate through mergers, acquisitions, brand engineering and poor product so has Chrysler done to the Dodge brand. Moving RAM out and creating SRT is a way to keep some name plates alive. Expect Challenger and Charger to continue under SVT, which is a good thing as we'll never see a valid Capri or Cougar again. Sad.
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