Bold Moves- Street Racing
8/14/06, 11:12 PM
#1
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Bold Moves- Street Racing
Ford Vehicles Featured in New Video Game
By Enid Burns | August 11, 2006
Ford and video game developer Eidos are polishing the virtual chrome on 18 of the auto maker's classic and contemporary vehicles for use in an upcoming title, "Ford Bold Moves Street Racing." The game was developed for PC and console platforms.
Ford Models appearing in the game range from the 1968 Mustang GT to the 1973 Torino, Escort RS2000, and the hot-off-the-assembly line 2007 Shelby GT500. While many of the cars fall into the classic category, the game takes Ford's new brand message, "Bold Moves," as its title.
The branded game approach is a risky one. While ad agencies often work with clients who want to develop such advergames for retail, the safer approach is to integrate with demonstrably popular games through product placement or billboard-style 3D advertisements.
"Those are big risks because you are putting in a lot of money in terms of development costs," Dario Raciti, OMD's group director and gaming leader, told ClickZ News recently. "The cost of producing a game for next generation platforms has increased significantly from a year ago on current generation consoles. We're talking about almost Hollywood dollars."
One of the features in the "Street Racing" title that's certainly a bold move for Ford is the decision to allow its cars to show damage as drivers ding them up on the road. Damage will also affect the cars' performance. The issue has been a pain point for game developers and publishers licensing real-world autos for racing titles.
"What's great about Ford is they get it," said Eidos Marketing Manager David Bamberger. "They understand gamers and are open to understanding gamers more."
The game is due out in late September on legacy Microsoft Xbox and Sony PlayStation 2 consoles, and a version will come out for Windows. A Sony PSP version will be available in October. The release dates coincide with the fall and holiday season rather than the 2007 automotive release schedule. It will also be a budget title that lists for $19.95. The budget price lends itself to release on existing consoles, rather than the Xbox 360, which is already out, or the Sony PlayStation 3, which is due out this holiday season.
"The focus here is that Ford is known for 'fun, fast and affordable,'" said Bamberger. 'At the lifecycle of the hardware, this is the perfect title for the Xbox, PS2 and PC."
Here's a "final" list of the cars:
- 1968 Mustang GT
- 1969 Mustang Boss 302
- 1970 Capri Mk I RS2600
- 1970 Mustang Boss 429
- 1973 Escort RS2000
- 1975 Torino Sport
- 1985 RS200
- 1987 Sierra RS500
- 1992 Escort RS Cosworth
- 1995 GT90 Concept
- 2000 Ford SVT Cobra R
- 2002 Focus RS
- 2004 Fiesta ST
- 2004 Mustang GT-R Concept
- 2004 SVT F-150 Lightning
- 2006 Ford GT
- 2006 Mustang GT
- 2007 Shelby GT500
By Enid Burns | August 11, 2006
Ford and video game developer Eidos are polishing the virtual chrome on 18 of the auto maker's classic and contemporary vehicles for use in an upcoming title, "Ford Bold Moves Street Racing." The game was developed for PC and console platforms.
Ford Models appearing in the game range from the 1968 Mustang GT to the 1973 Torino, Escort RS2000, and the hot-off-the-assembly line 2007 Shelby GT500. While many of the cars fall into the classic category, the game takes Ford's new brand message, "Bold Moves," as its title.
The branded game approach is a risky one. While ad agencies often work with clients who want to develop such advergames for retail, the safer approach is to integrate with demonstrably popular games through product placement or billboard-style 3D advertisements.
"Those are big risks because you are putting in a lot of money in terms of development costs," Dario Raciti, OMD's group director and gaming leader, told ClickZ News recently. "The cost of producing a game for next generation platforms has increased significantly from a year ago on current generation consoles. We're talking about almost Hollywood dollars."
One of the features in the "Street Racing" title that's certainly a bold move for Ford is the decision to allow its cars to show damage as drivers ding them up on the road. Damage will also affect the cars' performance. The issue has been a pain point for game developers and publishers licensing real-world autos for racing titles.
"What's great about Ford is they get it," said Eidos Marketing Manager David Bamberger. "They understand gamers and are open to understanding gamers more."
The game is due out in late September on legacy Microsoft Xbox and Sony PlayStation 2 consoles, and a version will come out for Windows. A Sony PSP version will be available in October. The release dates coincide with the fall and holiday season rather than the 2007 automotive release schedule. It will also be a budget title that lists for $19.95. The budget price lends itself to release on existing consoles, rather than the Xbox 360, which is already out, or the Sony PlayStation 3, which is due out this holiday season.
"The focus here is that Ford is known for 'fun, fast and affordable,'" said Bamberger. 'At the lifecycle of the hardware, this is the perfect title for the Xbox, PS2 and PC."
Here's a "final" list of the cars:
- 1968 Mustang GT
- 1969 Mustang Boss 302
- 1970 Capri Mk I RS2600
- 1970 Mustang Boss 429
- 1973 Escort RS2000
- 1975 Torino Sport
- 1985 RS200
- 1987 Sierra RS500
- 1992 Escort RS Cosworth
- 1995 GT90 Concept
- 2000 Ford SVT Cobra R
- 2002 Focus RS
- 2004 Fiesta ST
- 2004 Mustang GT-R Concept
- 2004 SVT F-150 Lightning
- 2006 Ford GT
- 2006 Mustang GT
- 2007 Shelby GT500
8/15/06, 12:25 PM
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Originally Posted by rrobello
Ford Vehicles Featured in New Video Game
By Enid Burns | August 11, 2006
Ford and video game developer Eidos are polishing the virtual chrome on 18 of the auto maker's classic and contemporary vehicles for use in an upcoming title, "Ford Bold Moves Street Racing." The game was developed for PC and console platforms.
Ford Models appearing in the game range from the 1968 Mustang GT to the 1973 Torino, Escort RS2000, and the hot-off-the-assembly line 2007 Shelby GT500. While many of the cars fall into the classic category, the game takes Ford's new brand message, "Bold Moves," as its title.
The branded game approach is a risky one. While ad agencies often work with clients who want to develop such advergames for retail, the safer approach is to integrate with demonstrably popular games through product placement or billboard-style 3D advertisements.
"Those are big risks because you are putting in a lot of money in terms of development costs," Dario Raciti, OMD's group director and gaming leader, told ClickZ News recently. "The cost of producing a game for next generation platforms has increased significantly from a year ago on current generation consoles. We're talking about almost Hollywood dollars."
One of the features in the "Street Racing" title that's certainly a bold move for Ford is the decision to allow its cars to show damage as drivers ding them up on the road. Damage will also affect the cars' performance. The issue has been a pain point for game developers and publishers licensing real-world autos for racing titles.
"What's great about Ford is they get it," said Eidos Marketing Manager David Bamberger. "They understand gamers and are open to understanding gamers more."
The game is due out in late September on legacy Microsoft Xbox and Sony PlayStation 2 consoles, and a version will come out for Windows. A Sony PSP version will be available in October. The release dates coincide with the fall and holiday season rather than the 2007 automotive release schedule. It will also be a budget title that lists for $19.95. The budget price lends itself to release on existing consoles, rather than the Xbox 360, which is already out, or the Sony PlayStation 3, which is due out this holiday season.
"The focus here is that Ford is known for 'fun, fast and affordable,'" said Bamberger. 'At the lifecycle of the hardware, this is the perfect title for the Xbox, PS2 and PC."
Here's a "final" list of the cars:
- 1968 Mustang GT
- 1969 Mustang Boss 302
- 1970 Capri Mk I RS2600
- 1970 Mustang Boss 429
- 1973 Escort RS2000
- 1975 Torino Sport
- 1985 RS200
- 1987 Sierra RS500
- 1992 Escort RS Cosworth
- 1995 GT90 Concept
- 2000 Ford SVT Cobra R
- 2002 Focus RS
- 2004 Fiesta ST
- 2004 Mustang GT-R Concept
- 2004 SVT F-150 Lightning
- 2006 Ford GT
- 2006 Mustang GT
- 2007 Shelby GT500
By Enid Burns | August 11, 2006
Ford and video game developer Eidos are polishing the virtual chrome on 18 of the auto maker's classic and contemporary vehicles for use in an upcoming title, "Ford Bold Moves Street Racing." The game was developed for PC and console platforms.
Ford Models appearing in the game range from the 1968 Mustang GT to the 1973 Torino, Escort RS2000, and the hot-off-the-assembly line 2007 Shelby GT500. While many of the cars fall into the classic category, the game takes Ford's new brand message, "Bold Moves," as its title.
The branded game approach is a risky one. While ad agencies often work with clients who want to develop such advergames for retail, the safer approach is to integrate with demonstrably popular games through product placement or billboard-style 3D advertisements.
"Those are big risks because you are putting in a lot of money in terms of development costs," Dario Raciti, OMD's group director and gaming leader, told ClickZ News recently. "The cost of producing a game for next generation platforms has increased significantly from a year ago on current generation consoles. We're talking about almost Hollywood dollars."
One of the features in the "Street Racing" title that's certainly a bold move for Ford is the decision to allow its cars to show damage as drivers ding them up on the road. Damage will also affect the cars' performance. The issue has been a pain point for game developers and publishers licensing real-world autos for racing titles.
"What's great about Ford is they get it," said Eidos Marketing Manager David Bamberger. "They understand gamers and are open to understanding gamers more."
The game is due out in late September on legacy Microsoft Xbox and Sony PlayStation 2 consoles, and a version will come out for Windows. A Sony PSP version will be available in October. The release dates coincide with the fall and holiday season rather than the 2007 automotive release schedule. It will also be a budget title that lists for $19.95. The budget price lends itself to release on existing consoles, rather than the Xbox 360, which is already out, or the Sony PlayStation 3, which is due out this holiday season.
"The focus here is that Ford is known for 'fun, fast and affordable,'" said Bamberger. 'At the lifecycle of the hardware, this is the perfect title for the Xbox, PS2 and PC."
Here's a "final" list of the cars:
- 1968 Mustang GT
- 1969 Mustang Boss 302
- 1970 Capri Mk I RS2600
- 1970 Mustang Boss 429
- 1973 Escort RS2000
- 1975 Torino Sport
- 1985 RS200
- 1987 Sierra RS500
- 1992 Escort RS Cosworth
- 1995 GT90 Concept
- 2000 Ford SVT Cobra R
- 2002 Focus RS
- 2004 Fiesta ST
- 2004 Mustang GT-R Concept
- 2004 SVT F-150 Lightning
- 2006 Ford GT
- 2006 Mustang GT
- 2007 Shelby GT500
no xbox 360?
8/15/06, 01:09 PM
#4
Mach 1 Member
For xbox 360 owners go for Project Gotham Racing 3, it has the Shelby, Mustang GT, Cobra, GT40, etc. PLUS you get to race with your friends and beat them in their ghetto rides. A budget title for the last gen console is going to look and play like a budget game... aka not good!
8/15/06, 01:31 PM
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Originally Posted by shatter
For xbox 360 owners go for Project Gotham Racing 3, it has the Shelby, Mustang GT, Cobra, GT40, etc. PLUS you get to race with your friends and beat them in their ghetto rides. A budget title for the last gen console is going to look and play like a budget game... aka not good!
8/15/06, 03:25 PM
#8
Cobra Member
Mustang Racing FTW!
it even has the 05 sixxer in it 
Since April of 1964 the Ford Mustang has sold over 8 million vehicles and has generated a strong following of enthusiasts, aftermarket manufacturers, websites, and publications - all dedicated to this iconic vehicle. "Ford Mustang" provides incredible graphics and "pick up and play" gameplay - at a value price. Drive the hottest cars from the 40 year history of the Mustang on 22 tracks in 7 U.S. cities. The game features 40 authentically rendered production, concept and racing models from 1964 to 2005, offering arcade-style racing physics and realistic AI, from opponents as well as from obstacle traffic. Compete in "coin-op" style Challenges or Career Mode to unlock new cars, tracks and game modes while testing your skills to the limit. Also included: split screen Multiplayer support for Head-to-Head racing.
8/15/06, 03:45 PM
#10
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Originally Posted by steevr
Nintendo's next game console.
nm I found it
http://wii.nintendo.com/home.html
everything looks sick and promising except the controller, too modern japanese trendy for me, but I guess we will have to wait to see, the things Ive always liked better about nintendo were; the game play (have to try the new controllers vs screen response), the games themselves were always more in depth and more fun, and the graphics (unlike other systems who wasted their time with video shots and not actual graphics during play Nintendo has always excelled here, and it looks like the new games will be no different, cant wait for the Metroid and Zelda)
8/15/06, 04:13 PM
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Originally Posted by rrobello
ooh havent heard of it, any info?
nm I found it
http://wii.nintendo.com/home.html
everything looks sick and promising except the controller, too modern japanese trendy for me, but I guess we will have to wait to see, the things Ive always liked better about nintendo were; the game play (have to try the new controllers vs screen response), the games themselves were always more in depth and more fun, and the graphics (unlike other systems who wasted their time with video shots and not actual graphics during play Nintendo has always excelled here, and it looks like the new games will be no different, cant wait for the Metroid and Zelda)
nm I found it
http://wii.nintendo.com/home.html
everything looks sick and promising except the controller, too modern japanese trendy for me, but I guess we will have to wait to see, the things Ive always liked better about nintendo were; the game play (have to try the new controllers vs screen response), the games themselves were always more in depth and more fun, and the graphics (unlike other systems who wasted their time with video shots and not actual graphics during play Nintendo has always excelled here, and it looks like the new games will be no different, cant wait for the Metroid and Zelda)
The Wii WILL change the way people play games
Oh yea, and it will only set you back about $220... unlike PS3's 600 price tag! (500 if you want the striped version)
Oh yea, and I'm not too kean on Bold Moves neither, for the same reasons as stated above
8/15/06, 05:57 PM
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Originally Posted by thezeppelin8
I like the way you think!
The Wii WILL change the way people play games
Oh yea, and it will only set you back about $220... unlike PS3's 600 price tag! (500 if you want the striped version)
Oh yea, and I'm not too kean on Bold Moves neither, for the same reasons as stated above
The Wii WILL change the way people play games
Oh yea, and it will only set you back about $220... unlike PS3's 600 price tag! (500 if you want the striped version)
Oh yea, and I'm not too kean on Bold Moves neither, for the same reasons as stated above
8/15/06, 06:12 PM
#15
Cobra Member
Originally Posted by Burke0011
actually no - the game starts with the 2005 V6 available and you have to unlock the '05 GT......
i knew i wasnt nuts
i was planning on going home and getting a pic
it even starts as Mineral Grey
8/15/06, 06:49 PM
#18
Cobra Member
Originally Posted by rrobello
my bad I didnt see that you posted "Mustang Racing" above the quote, thought you were talking about "Street Racing"
you just saved me a trip home
8/15/06, 07:31 PM
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Originally Posted by rrobello
the thing I dont like about the controller is for the longest time I have hated people that move their hands and arms with the controller as a reaction to what they want the character on the screen to do, and now they are encouraging it, if I wanted to be active I would go outside and play the game for real (ie. the baseball game they have for this thing, or like dance dance revolution), I got a vid game system so I can sit on my butt in front of a tv and be entertained for hours on end, not work up a sweat.....lol
And you can just turn the controler 90 degrees and it'll become a "normal" controller. Nintendo plans on releasing a controller for the Wii similar to their Gamecube controller. So no worries about the sweat
8/15/06, 09:05 PM
#20
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Originally Posted by thezeppelin8
You dont HAVE to get up and move... you can just flick your wrist a bit and it'll move lol. The commercials just show how much "fun" you can have lol.
And you can just turn the controler 90 degrees and it'll become a "normal" controller. Nintendo plans on releasing a controller for the Wii similar to their Gamecube controller. So no worries about the sweat
And you can just turn the controler 90 degrees and it'll become a "normal" controller. Nintendo plans on releasing a controller for the Wii similar to their Gamecube controller. So no worries about the sweat