Ford Trademarks Mach E & Mach-E, Likely for Mustang-inspired EV

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Mystery Mustang Front End

Electric pony may be a mid-sized crossover, designed to compete with the Tesla Model X as a daily driver.

When Ford Motor Company first announced that they were working on some sort of electric vehicle that will be inspired by the mighty Mustang, the name “Mach 1” was thrown around. The automotive community was quick to speak out against using the name of a high performance pony car package on an electric crossover, even it if was inspired by the Mustang. Fortunately, the Motor Company was quick to distance themselves from that name, but it seems as though the automaker may have a similar name in mind.

According to Ford Authority, the automaker applied for trademarks back in November for Mach E and Mach-E; both of which would make sense on an all-electric vehicle inspired by the ‘Stang.

Mustang-Inspired EV

We really don’t know much about the all-electric vehicle coming soon from Ford Motor Company, but representatives have made a variety of comments about how it will draw inspiration from the Mustang. It seems that this new EV will be a mid-sized crossover, designed to compete with the Tesla Model X, offering enough all-electric range to allow the vehicle to serve as a daily driver along with exciting driving dynamics.

Mustang Crossover

The electric crossover could have exterior styling borrowed from the Mustang, as we have seen in the few early teasers, but it seems unlikely that Ford would market a Mustang-inspired vehicle of any kind that didn’t offer some fun-to-drive factor. The high performance aspect of the Tesla Model S and Model X play a key role in helping them stand out from the average EV, and it seems likely that Ford will work to make this pony car-inspired EV electrifying for the driver.

Mach E is a Great Name

Let’s imagine for a second that the Mustang-inspired SUV does offer similar high performance driving dynamics to the pony car or, more realistically, the Tesla Model X. It could be very quick in addition to having a sporty shape, so giving it a sporty name would make sense. Calling it the Mach 1 doesn’t make sense since that name has history within the company, but Mach E gives a nod to the classic “Mach” name while going a different direction for a vehicle that takes a very different route to being quick.

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"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.

"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.

"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.

"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.

"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.

"Being based on Detroit," says Rall, "I never miss the North American International Auto Show, the Woodward Dream Cruise and Roadkill Nights, along with spending plenty of time raising hell on Detroit's Woodward Avenue with the best muscle car crowd in the world.

Rall can be contacted at [email protected]

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