Ford and Country Music Join Forces to Honor U.S. Forces in TV Spot
Ford and country star Luke Combs saluted the brave men and women of the U.S. armed forces ahead of ACM Awards.
Ford and country music star Luke Combs are teaming up with Guitars 4 Vets to donate $25,000 worth of custom guitars to help expand a program that provides veterans suffering from post-traumatic stress disorder with the opportunity to experience the healing power of music.
“Ford has supported the military and veterans for nearly a century, and Luke Combs has paid tribute to the brave men and women of our armed services,” said Mark LaNeve, Ford vice president, U.S. marketing, sales and service. “Working with Combs and Guitars 4 Vets is a great way to continue helping veterans as part of our Proud to Honor initiative.”
Combs and the all-new Ford F-150 appeared in a special moment paying tribute to vets leading up to his “55th Academy of Country Music Awards” performance Sept. 16 on CBS Television Network.
We’ve teamed up with @lukecombs and Guitars 4 Vets to help bring the healing power of music to veterans of the armed forces. @ACMawards pic.twitter.com/oofbBjCNBC
— Ford Trucks (@FordTrucks) September 17, 2020
In the television spot, Combs surprises Guitars 4 Vets at a meeting when he arrives in an F-150, hands custom Proud to Honor guitars to vets and teaches a lesson.
Proud to Honor is the military initiative by FoMoCo to raise awareness, strengthen existing programs and create an even more meaningful connection with our service members. For more information, please visit here.
Photos: Ford Motor Co.