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WARRIORS IN PINK
Ford revved
up its 2007 Warriors in Pink campaign in support of Susan G. Komen for the
Cure by announcing a very special addition – the new 2008 Mustang with
Warriors in Pink package. Produced in a limited edition of 2,500 units,
the Mustang with Warriors in Pink package is the first-ever Ford vehicle
designed exclusively in support of Susan G. Komen for the Cure. Embarking
on its 13th year of support of Komen for the Cure, Ford has dedicated
more than $90 million in cash and in-kind donations to save lives and end
breast cancer.
Launched in
2006, the Ford Warriors in Pink campaign recognizes the strength and
courage it takes to deal with the everyday challenges of fighting breast
cancer. The Warriors in Pink collection of apparel for men and women
feature important symbols signifying the message of hope, strength and
unity in the commitment to the fight against breast cancer. Three new
Warrior symbols debut this year, representing the Warrior spirit in each
one of us, from power and courage to strength and compassion. These new
symbols will be found on additional apparel items available for men, women
and children. All apparel is available on Fordcares.com and 100 percent of
net proceeds will be donated to Komen for the Cure. More than $1 million
of merchandise was sold in 2006.
“Ford has
been a long-standing supporter of Komen for the Cure and this year we’ve
designed a special product to help raise awareness and find a cure for
breast cancer,” said Connie Fontaine, Ford Customer Experience Manager.
“For the 2007 campaign, Ford truly breaks the mold by creating the
first-ever Ford 2008 Mustang with Warriors in Pink package to support
Komen for the Cure. With the addition of the new Mustang to Ford’s already
powerful line of Warriors in Pink gear available at
Fordcares.com,
we plan to have yet another successful year as we provide our support in
the fight against breast cancer.”
The
limited-edition 2008 Mustang with Warriors in Pink package is currently
available for consumers to pre-order through their local Ford dealer. The
Mustangs, fueled by the Warrior spirit, will be delivered to dealerships
mid-summer. Sales from the Warriors in Pink package will help raise funds
for Susan G. Komen for the Cure. Ford's goal is to donate more than half a
million dollars through these sales in addition to other fundraising
efforts.
Available
on V-6 Premium Array Coupe or Convertible models, the Mustang with
Warriors in Pink package will add a pink ribbon and Pony fender badge,
pink Mustang rocker tape striping, charcoal leather seats with pink
stitching, aluminum-spoke steering wheel with pink stitching and charcoal
floormats with pink ribbon and contrast stitching. The Mustang with
Warriors in Pink package, which includes the Mustang Pony package, will be
available in three colors to please the spirits of all Warriors: black,
Metallic Silver and Performance White.
Mustang is
one of the greatest automotive sales success stories of all time. Nearly
one out of every two sports cars sold in America is a Mustang, and Mustang
remains one of the hottest-selling cars in America. It’s also America’s
best-selling convertible.
About Susan G. Komen for the Cure
Nancy G.
Brinker promised her dying sister, Susan G. Komen, she would do everything
in her power to end breast cancer forever. In 1982, that promise became
Susan G. Komen for the Cure and launched the global breast cancer
movement. Today, Komen for the Cure is the world’s largest grassroots
network of breast cancer survivors and activists fighting to save lives,
empower people, ensure quality care for all and energize science to find
the cures. Thanks to events like the Komen Race for the Cure, we have
invested nearly $1 billion to fulfill our promise, becoming the largest
source of nonprofit funds dedicated to the fight against breast cancer in
the world. For more information about Susan G. Komen for the Cure, breast
health or breast cancer, visit
www.komen.org or call 1-800 I’M AWARE. |
