I remember a guy posting on here his experience seeing a 2015 Mustang Prototype. My question is how was he able to do that? I know it had to be a survey of some sort because he had to answer questions as he was looking through it. But how the heck do you sign up for these surveys and what are they called? BTW If I sign up and get chosen, I promise as soon as possible to share what I saw on here... I can draw unlike that guy, too.

 

Precisely why they'd never select you

 

Ah, but how would they know that?

 

They read forums.

 

They don't know my real name.

 

How many Boss 302s were made? How many went to OKC? How many of those were yellow? How many of those took delivery on August 29th? Pretty easy to figure out I'm sure.

 

Is it Kendrick?

 

dont think they will have any viewings in OK'y land

 

Nope, it's just my middle name.

 

I think they just have to look up the sales slip for boss number 1535

or maybe thats ur middle name

 

Man I screwed myself. Ford is ironically going to be avoiding me now.

 

Keep in mind for a focus group that the criteria they are using is (more than likely) all across the board, and they only need a sample from each category.
ie: age(ranges), sex (yes please), background/race, locale, vehicle (current,older, never had one, competition). etc...etc...etc..

Put those all together, I'm sure they DO occasionally choose someone that happens to be on an internet board.

Who knows what they see as well. Sometimes its reactions to images, or a look/design, a physical car (that may or may not be a finished product), or a combination of all the above and more.

I'm not involved in focus groups at all, but I did work at an ad agency for a number of years that ran them for a lot of their ads for products.
Interesting to watch.

 

Thank you for being the only one actually answering my question. That helps...a lot. So they're called focus groups: Google here I come.

 

Basically its a group of people from a crapload of categories (depending on the product) sitting in an area or room. Recording, listening, watching, and reviewing what people think/say about said product after seeing whatever it is. Could be a comercial, a physical object etc.

Info the company gets could be used to change a product or see if they are hitting the correct targets.

It's just another tool in marketing to gather peoples thoughts/info/idea's,
like a survey. They are all tools.

You don't ASK to become part of one. You may be selected/asked to go to one.

Lets say in a Mustangs case, they want all walks of life.
Current Mustang owners, former mustang owners, competitor owners, up and coming car owners.
Now take all of those and get age ranges of those people, and get races of those people, and sexes of those people and income of those people etc.

Pretty big process.

 

Heck if I'd been at the new Mustang focus group I'd keep my mouth shut. If I liked it, I'd quietly be making arrangements to fund it, and if I didn't I'd assume they were still early in the refinement process.

 

It was more fun for the rest of us to point out the lack of anonymity on an Internet forum.

 

I'm still anomynous (day one of removing name and they stilll suspect nothing.)

 

Nowadays I lurk more than post, so I'll sit back and wait for your insider renderings.

 

Or you can just sneak into their headquarters mission impossible style lol