I had a face to face with our zone manager yesterday and one of the items we discussed in length was the 07 Mustang including Shelby.
One of the main reasons that info flowing from Ford has been spotty and incomplete to say the least is that Steve Lytons who was in charge of slaes resigned a month or so ago. The program was going to be set up the way he planned it but the new regime had their own ideas so some of the marketing and production info was re-done.
Total number are to be in the vicinity of 9000 units each year for 2 years. With just under 3800 Ford Dealers, that would be a little less than 3 per dealer. Here is where it gets interesting.
There were 254 power leases who are guaranteed a car so that number comes off the top. They will be receiving a letter around the end of the month. They can choose the dealer they want to get the car from and it will NOT come out of that dealers allocation.
Next the Presidents award winners come off the top as well since they each are guaranteed a car.
That brings us to approx 8400 cars left for the 3800 dealers.
Lets just say that 300 dealers do NOT obtain the certification required due to the cost, that leaves 8400 cars for 3500 dealers.
Former SVT dealers are guaranteed a car which again comes off the top. I am not sure of that number but lets assume 400 dealers so not there are 8000 cars to go around for 3500 dealers.
At this point the allocation will be based on Mustang historical sales so the dealers who have sold a lot of Mustangs will earn a higher percentage.
We are the largest dealer in our zone and also sell the most Mustangs in our zone [thanks to TMS members in part]. I have one Power Lease customer chomping at the bit so he is guaranteed a car. Since we are not a Presidents winner but were a SVT dealer, we will probably get 2 and on the outside 3 cars over and above the Power lease customer. If that is the case, they are already spoken for.
Order guides are due out on 3/13 but as has already been discussed, we can force an order at this point since "Concepts" is loaded with the codes for edit testing [I already ordered my 07 GT Vert].
Hope this info helps.
Shelby production is slated to begin in June.

 

Dang.

What kind of pricing to powerlease car buyers get? Do they have to deal with the ADM crap?

 

Thanks for the info, I may not be able to get one this year. But should be able to nail one down next year. [img]style_emoticons/<#EMO_DIR#>/smile.gif[/img]

 

There is no special pricing, they negotiate with the dealer they select just like any other deal. The only thing is they are guaranteed a car.

 

And the PowerLease customers have a much better bargaining position as they can go into any dealer and secure a vehicle. Since it's an extra allocation, it's "free" money to said dealer. If these guys pay more than MSRP they're insane.

 

Thanks for the info. Unfortunately, now my #3 spot on the list is not looking as good as it once did. [img]style_emoticons/<#EMO_DIR#>/crying.gif[/img]

 

ISELLFORD, I think you should take another 300 or so cars off the top of your calculations for us good old boys up north in Canada!

250-300 units is what I 've heard from a few different people!

 

Do the dealerships set the price or does SVT? I spoke to one of the SVT guys at Carlisle last summer and the main complaint he was hearing was the price gouging by the dealers and their MSRP markup of $5k for the new GT's!! (What a bunch of poo in my opinion) Anyway, he assured the crowd of angry villagers that it was Shelby & Fords intention to have the price below $40k (read $39,999) and if a certain dealer was marking up the MSRP then he said to call SVT and they would locate a dealer with the $40K or below price. What do you think? Was he full of poo too?

 

Ford sets the MSRP and vehicle price. It has always been Fords contention tha tthe MSRP is a suggested Retai; Price and once the dealer owns the vehicle he /she can set the selling price wherever he/she wants.
Otherwise it would be price fixing and the manufacturer can not get involved in what a dealer does since he/she is an independant business person.

 

<div class='quotetop'>QUOTE(ISELLFORD @ March 8, 2006, 7:46 AM) Quoted post</div><div class='quotemain'>
I had a face to face with our zone manager yesterday and one of the items we discussed in length was the 07 Mustang including Shelby.
One of the main reasons that info flowing from Ford has been spotty and incomplete to say the least is that Steve Lytons who was in charge of slaes resigned a month or so ago. The program was going to be set up the way he planned it but the new regime had their own ideas so some of the marketing and production info was re-done.
Total number are to be in the vicinity of 9000 units each year for 2 years. With just under 3800 Ford Dealers, that would be a little less than 3 per dealer. Here is where it gets interesting.
There were 254 power leases who are guaranteed a car so that number comes off the top. They will be receiving a letter around the end of the month. They can choose the dealer they want to get the car from and it will NOT come out of that dealers allocation.
Next the Presidents award winners come off the top as well since they each are guaranteed a car.
That brings us to approx 8400 cars left for the 3800 dealers.
Lets just say that 300 dealers do NOT obtain the certification required due to the cost, that leaves 8400 cars for 3500 dealers.
Former SVT dealers are guaranteed a car which again comes off the top. I am not sure of that number but lets assume 400 dealers so not there are 8000 cars to go around for 3500 dealers.
At this point the allocation will be based on Mustang historical sales so the dealers who have sold a lot of Mustangs will earn a higher percentage.
We are the largest dealer in our zone and also sell the most Mustangs in our zone [thanks to TMS members in part]. I have one Power Lease customer chomping at the bit so he is guaranteed a car. Since we are not a Presidents winner but were a SVT dealer, we will probably get 2 and on the outside 3 cars over and above the Power lease customer. If that is the case, they are already spoken for.
Order guides are due out on 3/13 but as has already been discussed, we can force an order at this point since "Concepts" is loaded with the codes for edit testing [I already ordered my 07 GT Vert].
Hope this info helps.
Shelby production is slated to begin in June.
[/b][/quote]
Thank You Ed for detailing that for us.

I have no basis other than common sense, but, I bet more than 300 dealers will decline to get a Shelby. There are a ton of little dinky Ford dealers that are too small, only sell trucks or are located in areas that don't sell to performance car enthusiast.

Even if they do, there are only a finite number of buyers and a finite number of cars. If 9000 cars are made and 9000 people want to buy them, they will find those other dealer and get their car. A dealer only getting 1 or 2 cars will not automatically translate into AMV. As the initial frenzy dies down and those little dealerships are sitting on a GT500, the price will drop.

We think the market is strong for the GT500 and for the most part it is, but, there are only so many people that have an interest in owning a 500hp car. They are not practical, not cheap to drive and unsafe in your average Joe's hands. They will likely sell better than Terms because they do say Shelby on the back, but, 18,000 cars is a whole lot of cars. I don't think there will be that many buyers out there when it comes down to it.

Those waiting lists of 10, 30 or 70 people are full of people on multiple lists, people that are not that serious (they just want to be on the list) and people that will decide not to buy after all.

Just MHO, but, we will see when the ball drops.

 

When should we expect individual dealerships to have firm numbers for allocations?

 

So do you think we will still be paying an arm and a leg the second year of production?

 

<div class='quotetop'>QUOTE(mach1fever @ March 8, 2006, 10:15 AM) Quoted post</div><div class='quotemain'>
So do you think we will still be paying an arm and a leg the second year of production?
[/b][/quote]

In my opinion, yes. If dealers still have people on their waiting lists after the 1st year's allocation is sold, they will probably still charge a premium. Supply & demand at work.

 

What about SVT going out of buisness. Does this mean no more cobras? Let alone shelbys?

 

Crazyhorse,
You're a very optimistic person. I do hope you're right though. I'm just affraid that every dealer will get the allotment they're guaranteed and post car on EBAY to sell. Why wouldn't some backward farm country (I'm from farm country, so I'm not making fun of us guys) Ford dealer want to buy and sell to highest bidder. heck, I would. Someone will drive 200 miles through cornfields to find the dealership. Heck just think, on the way home, you can pretend you're Steve McQueen in the Mustang comercial. Yah baby.

 

I'm from central Indiana myself. There are a bunch of dealers around here that hardly ever sell normal Mustangs, let alone Hi-Po ones. If you don't drive a truck, you ain't cool. I'm driving 2 hours to buy mine. My local dealer (town of 75k people) knows of the car, but, not much about it. He said they might get one. No definite buyer though. I don't want to buy from one that does not have SVT service experience.

They likely have not even noticed the frenzy of Gt500 wanters. Like I said, just MHO.

 

Like I said Crazyhorse, I hope you're correct.

 

CRAZYHORSE I agree with your thinking. If there are 9000 cars and 9000 buyers it really doesn't matter how many dealers there are. 9000 dealers means 1 per dealer and everyone is happy, 1 dealer means 9000 for that dealer and everybody is still happy. Just because they may be widespread to all dealer doesn't mean that the demand will rise with it. Anybody who is serious about a high priced, impractical, 500 hp mustang knows about it already and is on at least one list already.

Since I'm only #9 on my SVT dealers list I got a little insurance today. I called our next largest Ford dealer who is NOT SVT certified. Perfect opportunity to explain the rumors with the SVT situation and have them start a list in the event that they get 1 or 2 GT500's. I must have been quick enough because they now have a list going and I'm #1. I'm sure there will be a lot of this happening over the next few days.

Anybody know how the Canada allocations are made. My SVT dealer is the second largest in Western Canada and normally gets between 10 and 15 cobras. How would this number be determined?????

 

Good Luck Klingon.

[img]style_emoticons/<#EMO_DIR#>/cheers.gif[/img]

 

<div class='quotetop'>QUOTE(crazyhorse @ March 8, 2006, 10:29 PM) Quoted post</div><div class='quotemain'>
Good Luck Klingon.

[img]style_emoticons/<#EMO_DIR#>/cheers.gif[/img]
[/b][/quote]

Thanks. It also helps that my old neighbour is a salesman at the non-certified dealer.

You seem to know lots about the ordering, allocations, etc. Any idea how the Canadian allocations have worked in the past???

[img]style_emoticons/<#EMO_DIR#>/dunno.gif[/img]