2010-2014 Mustang Information on The S197 {GenII}

2010 GT Discounts

Old Jan 10, 2010 | 11:52 AM
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2010 GT Discounts

A dealer is advertising 'up to $7000' off of 2010 GT's. Does this sound correct or just a marketing gimmick. The X-Plan discount plus incentives is about $4,200 on the WS $34,890 GT I am looking at. Where/how does the other 'up to' $3,800 come from.
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Old Jan 10, 2010 | 12:03 PM
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its very well possible its legit. seems others are getting around there too. plus ive seen in a paper in dallas where they are taking 6K off EVERY mustang in stock. even v6s
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Old Jan 10, 2010 | 12:51 PM
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It's the "up to" part you have to watch out for. That ad for $7K off MSRP may be including a ton of rebates the average customer won't qualify for (i.e. military, police, college student, AQHA member, RCL renewal, etc.). And, it may just be one car - not every 2010 left in stock. Always check the fine print.
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Old Jan 10, 2010 | 01:19 PM
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Originally Posted by RMS70
A dealer is advertising 'up to $7000' off of 2010 GT's. Does this sound correct or just a marketing gimmick. The X-Plan discount plus incentives is about $4,200 on the WS $34,890 GT I am looking at. Where/how does the other 'up to' $3,800 come from.
$4200 + $3800 = $8000 :P
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Old Jan 10, 2010 | 01:38 PM
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It's probably $7000 off a single fully loaded GT Convertible with a high MSRP.
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Old Jan 10, 2010 | 04:48 PM
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I'm going to put a call in tomorrow to the dealer that has the 2010 GT with TP that I drove and see what they'd offer on it. I hate to skimp out on the 2011, but if the price is right, it might be seriously worth it.
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Old Jan 10, 2010 | 09:56 PM
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Overboost
Please post the price or at least the discount they offer.
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Old Jan 11, 2010 | 02:42 AM
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Originally Posted by RMS70
A dealer is advertising 'up to $7000' off of 2010 GT's. Does this sound correct or just a marketing gimmick. The X-Plan discount plus incentives is about $4,200 on the WS $34,890 GT I am looking at. Where/how does the other 'up to' $3,800 come from.
In my case, the $7K off MSRP advertised (on all dozen or so GTs then in stock, stripped or loaded) was legit. $2500 total in Ford customer rebates plus $4500 dealer discount.

These were rebates anyone would qualify for, not just military or students. The only stipulation was that you financed thru Ford Credit. If you didn't, I think you lost $1K of the rebates. This deal put it well below X-plan and well below invoice. I was told there were additional incentives direct from Ford to the dealer that enabled them to offer this deal.

As Five Oh Brian said, always check the fine print. Your dealer may not be as honest.

Last edited by IWantMyNewGT; Jan 11, 2010 at 03:20 AM. Reason: clarity
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Old Jan 11, 2010 | 02:59 PM
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Originally Posted by IWantMyNewGT
In my case, the $7K off MSRP advertised (on all dozen or so GTs then in stock, stripped or loaded) was legit. $2500 total in Ford customer rebates plus $4500 dealer discount.

These were rebates anyone would qualify for, not just military or students. The only stipulation was that you financed thru Ford Credit. If you didn't, I think you lost $1K of the rebates. This deal put it well below X-plan and well below invoice. I was told there were additional incentives direct from Ford to the dealer that enabled them to offer this deal.

As Five Oh Brian said, always check the fine print. Your dealer may not be as honest.
What dealer was this at? I'm in the Bay Area...
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Old Jan 13, 2010 | 02:27 AM
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Originally Posted by laserred38
What dealer was this at? I'm in the Bay Area...
The Ford Store in Morgan Hill. They had 17 GTs in stock when I checked inventory on fordvehicles.com. They are a "one price" store that I find easier to deal with than some others in the area. I see you are in San Leandro--The Ford Store there used have the same owners as Morgan Hill, but I was told that is no longer the case.

Last edited by IWantMyNewGT; Jan 13, 2010 at 03:33 AM.
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Old Jan 13, 2010 | 07:52 AM
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Nice thanks for the info. I believe you're correct. I think I may just order a 2011 and then when it comes in, I'll see what 2010s are available and what kind of discounts are going on. I have a salesman that we (between my immediate and extended family) have bought over 30 cars from over the years. He is like 80 years old and always gives us a good deal. If not, I will probably buy from Brian and drive it down! There are also a few cars at Galpin Ford (GAS) in SoCal that I like. We'll see...
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Old Jan 13, 2010 | 11:15 AM
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The dealership I work at is a one-price store. With bigger rebates just announced and price slashing I see that every single one of our new '10 GT's is $5500-$6500 below MSRP using the factory rebate & Ford Credit rebate. For example, we have a new '10 GT with 3.73 axle pkg for just $23,950 after those rebates. We have eleven '10 GT Premiums under $30K (starting at $26,950), including a TrackPack that's just $27,950.

And, there's a lot of additional rebates that some groups would get to further lower the price (i.e. military, police, AQHA members, college students & recent grads, etc.).

I trust our dealership is just one of hundreds of Ford dealers nationwide slashing prices to move the '10's before the '11's start production.
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Old Jan 13, 2010 | 11:18 AM
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Brian, if I sent you a vin and my zip code, could you figure out what I could expect to pay without going to the dealer?
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Old Jan 13, 2010 | 11:39 AM
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Here in Virginia for a '10 GT the cash back and FMCC incentives have stayed at a total of $2000 and the 1.9% financing for 60 months has disappeared. The new financing will cost me about ~$2000 more now. I found the car I want but I'll just wait out January hoping for a sell decline and a February with better incentives - maybe the car won't sell either.
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Old Jan 13, 2010 | 04:45 PM
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Originally Posted by Overboost
Brian, if I sent you a vin and my zip code, could you figure out what I could expect to pay without going to the dealer?
Pay for what? One of our '10 TrackPacks, or a car near you? Or an '11?
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Old Jan 14, 2010 | 08:02 AM
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Of course there are going to be BIG discounts on the remaining 2010 models...after all, everyone is holding out for the 2011 GT with 410HP! Ford shot themselves in the foot by announcing the big increase in performance for the next model this early in the year...now, nobody wants a 2010 which will be trounced in the stoplight wars by the 2011...so now Ford has to discount heavily to get rid of them...I'll bet their marketing division is taking a lot of flak right now. I know that if I owned a 2010 I would be really ticked off at Ford for upping the ante and engine with such an increase in performance for the following year...
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Old Jan 14, 2010 | 08:17 AM
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I called the local dealer yesterday, they were only offering $2000 off of sticker. I think a 2011 is the best way to go now.
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Old Jan 14, 2010 | 08:25 AM
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Originally Posted by Mark S.
Of course there are going to be BIG discounts on the remaining 2010 models...after all, everyone is holding out for the 2011 GT with 410HP! Ford shot themselves in the foot by announcing the big increase in performance for the next model this early in the year...now, nobody wants a 2010 which will be trounced in the stoplight wars by the 2011...so now Ford has to discount heavily to get rid of them...I'll bet their marketing division is taking a lot of flak right now. I know that if I owned a 2010 I would be really ticked off at Ford for upping the ante and engine with such an increase in performance for the following year...
ya maybe they will offer a coupon for 2010 owners to upgrade
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Old Jan 14, 2010 | 08:45 AM
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Why wouldn't the holdback and rebates be combined with x-plan? You used to be able to get both as a pin holder?

Respectfully,

Roger
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Old Jan 14, 2010 | 09:01 AM
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Originally Posted by Mark S.
Of course there are going to be BIG discounts on the remaining 2010 models...after all, everyone is holding out for the 2011 GT with 410HP! Ford shot themselves in the foot by announcing the big increase in performance for the next model this early in the year...now, nobody wants a 2010 which will be trounced in the stoplight wars by the 2011...so now Ford has to discount heavily to get rid of them...I'll bet their marketing division is taking a lot of flak right now. I know that if I owned a 2010 I would be really ticked off at Ford for upping the ante and engine with such an increase in performance for the following year...
I think they waited about as long as possible to announce the 5.0. They need a certain amount of lead time before they show up on lots before they have to release info. It's not realistic to have the 11's just show up unfortunately. I assume that the 11's are the reason it has taken those of us who ordered 10's so long to get our cars. Ford had likely been building the 10's in lower volumes so they wouldn't get stuck with a glut of em once the 11's are out.

Originally Posted by xlover
ya maybe they will offer a coupon for 2010 owners to upgrade
Don't count on it, cars aren't iPhones . We're stuck with our 10's, hope you knew ahead of buying yours about the 11's. I did but didn't have the luxury of waiting, still happy with my purchase though.
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