Mulally suggests a return to "Have You Driven A Ford Lately?
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Mulally suggests a return to "Have You Driven A Ford Lately?
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Ehhh, I wish Detroit would quit dipping into the past (glories) so much and focus more strongly on the future. Sure, acknowleding heritage and all is good -- to a point -- but beyond that point, it really does smack of living in the past and being deviod of any good new ideas, which, given Ford's performance of late, may well be true.
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How about something like...
Ever notice how your loaner from your non-Ford dealer is a Taurus?
Why not drive the one that gets you there?
Ford, because A to B can be fun you see.
FORD - Founders Of Refreshing Driving.
Ever notice how your loaner from your non-Ford dealer is a Taurus?
Why not drive the one that gets you there?
Ford, because A to B can be fun you see.
FORD - Founders Of Refreshing Driving.
#8
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Has this been used before or did you make it up? I think they could make some good commercials around that theme. I've never heard that one before.
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I just came up with it. I never heard it before, but everyone else posted something inspiring. I was a Chevy guy up until 2006 when I bought 2 Mustangs. I used to know all the "negative" FORD anacronyms. I figure since I'm invested in Ford now, I should start a few positive ones.
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Ehhh, I wish Detroit would quit dipping into the past (glories) so much and focus more strongly on the future. Sure, acknowleding heritage and all is good -- to a point -- but beyond that point, it really does smack of living in the past and being deviod of any good new ideas, which, given Ford's performance of late, may well be true.
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Ford ran themselves out the car market, the Mustang simply gave them a gallop and then they dropped 7 Million bucks to rename the Five Hundred the Taurus. No wonder they are in trouble.
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All that said, the Ford overall image isn't that great. Reliability surveys be ****ed, most people still give the edge to imports. So Mulally's looking at ways to tap into times when people had higher a higher opinion of the Brand, like when "Have you Driven a Ford Lately?" was Ford's line. And if you don't think slogans are important, research how many scooters were sold by "You meet the nicest people on a Honda," or where FedEx would be without "When It Absolutely, Positively Has To Be There Overnight."
#13
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It's not "worrying about a petty slogan," its worrying about marketing overall. Ford's marketing before Mullaly SUCKED. Remember the start of the Bold Moves campaign, how blowful it was? Total crap. Ford's products are getting alot better, a few are surpassing their competition, yet the man on the street still assocaites the Blue Oval with crap, becuase marketing has done such a bad job informing them about the new stuff. Since Mulally took over, he's been putting alot of time in on making marketing better. So, the Bold Moves campign has gotten better and been supplemented with the "Ford Challenge," Mike Rowe's become the F-150's champion, and the stupid "life on the edge" commericals got ditched for some that actually talk about the Edge's features.
All that said, the Ford overall image isn't that great. Reliability surveys be ****ed, most people still give the edge to imports. So Mulally's looking at ways to tap into times when people had higher a higher opinion of the Brand, like when "Have you Driven a Ford Lately?" was Ford's line. And if you don't think slogans are important, research how many scooters were sold by "You meet the nicest people on a Honda," or where FedEx would be without "When It Absolutely, Positively Has To Be There Overnight."
All that said, the Ford overall image isn't that great. Reliability surveys be ****ed, most people still give the edge to imports. So Mulally's looking at ways to tap into times when people had higher a higher opinion of the Brand, like when "Have you Driven a Ford Lately?" was Ford's line. And if you don't think slogans are important, research how many scooters were sold by "You meet the nicest people on a Honda," or where FedEx would be without "When It Absolutely, Positively Has To Be There Overnight."
If you build it, they will come. Product and positive word of mouth are the best advertising of all.
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What? You've got to be kidding me. Is this what they pay Mulally the big bucks for? Has Ford come up with a good slogan lately? How about cranking out consistently good cars instead?
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Enough of this dredging up the past to try to recapture some golden era past glories:
http://www.theonion.com/content/news...s_model_t_line
A sense of heritage is fine, up to a point, but when it becomes a crutch for the lack of any decent current/new products or intelligent management, then I really grow resentful of it. What Ford needs to do now is create product worthy of its heritage right now rather than living in the past in some Al Bundy fashion.
http://www.theonion.com/content/news...s_model_t_line
A sense of heritage is fine, up to a point, but when it becomes a crutch for the lack of any decent current/new products or intelligent management, then I really grow resentful of it. What Ford needs to do now is create product worthy of its heritage right now rather than living in the past in some Al Bundy fashion.
#16
Shelby GT500 Member
Get the core business straight before fussing over marketing. These people are putting the cart before the horse. When you're still building crap like the North American Focus, whaddya expect people are gonna think?
If you build it, they will come. Product and positive word of mouth are the best advertising of all.
If you build it, they will come. Product and positive word of mouth are the best advertising of all.
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^^^ Ford seems to be doing neither of the two where and when it counts or else just taking its sweet time going about it. Needs breakthrough products, not "me-too" trying to catch up to the competition stuff. Oh, what a feeling...
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Smart buyers don't fall for dumb ads. Most Toyota ads are stupid...but people buy them anyway. Why? Quality begets word of mouth. Word of mouth begets reputation. Reputation begets perception. All of that takes years. Ford is only just now working on quality again...and only on certain models. This will take a long time. Hopefully not longer than the company has.
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