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Lincoln Is Considering an All-New Luxury Pickup

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Old Oct 7, 2010 | 06:44 AM
  #1  
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Lincoln Is Considering an All-New Luxury Pickup

http://news.pickuptrucks.com/2010/10...kup-truck.html

With the current 2009-2011 Ford F-150 lineup topped by the pricey Platinum model, there still doesn’t appear to be room for a luxurious Lincoln half-ton, which is why Lincoln’s product planners are said to be looking further up the food chain to create a Lincoln version of the Ford F-Series Super Duty.

A Lincoln-badged Super Duty would likely be the most luxurious and expensive pickup in Ford’s truck lineup. The idea is said to be based on the three-quarter-ton F-250 with exterior sheet metal that would be significantly different from the current Super Duty. The interior would also be unique, highlighted by a stretched cab similar to the Ram 3500 Mega Cab configuration. Only a single-rear-wheel version of the truck would be available.
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Old Oct 7, 2010 | 08:18 AM
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I don't see this happening . . . .
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Old Oct 7, 2010 | 10:02 AM
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This idea is as dumb as the Blackwood. That didn't work and neither will this. Stop it Lincoln! Make some nice cars and leave the trucks to Ford.
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Old Oct 7, 2010 | 10:10 AM
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They just need to give up on the Luxo truck market. The escalage EXT has all the fame and they should just leave it that way. F-150's can already approach 55K
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Old Oct 7, 2010 | 11:36 AM
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I will say this, being at the plant and on the launch team when the Blackwoody began, I drove more of these home at night and on the weekend than I see now on the roads around town. They were nice, but overpriced and underrated for market.
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Old Oct 7, 2010 | 11:49 AM
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Lincoln trucks never made any sense to me
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Old Oct 8, 2010 | 12:13 PM
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1st time = FAIL
2nd time = FAIL
3rd time? = enough already
IMO, the whole "luxo-truck" concept is stupid. If they insist on that foolishness, Lincoln should use the F350 chassis on up as the basis for some over-sized, over-priced, outrageous, blinged-out "premium truck" to scream out the message, "Hey, I got a lot of dollars, but no sense!"
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Old Oct 8, 2010 | 12:59 PM
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that may actually work haha.
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Old Oct 8, 2010 | 01:50 PM
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Succeeded in Mexico, they love the MK LT down there. Just like the rest of Linc's line-up, the key is differentiating it from the F-series. Blackwood wasn't hugely distinct and nearly useless as a truck, MK LT was a very good truck but indistinct from a high-trim Ford. If they can bring something close to the Super Chief concept to production, I think it could work.
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Old Oct 8, 2010 | 07:17 PM
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if i remember right, wasnt the point of the Platinum F150 to replace the Mark LT as the luxury pick up from Ford?? IMO, if their really gonna attempt this a 3rd time then i say better differentiate it from the F150. id like to see the 6.2 as the only engine available...actually id like to see a completely different truck that doesnt share anything visually with the F150 like the Blackwood and Mark LT did (doors, body, various panels, ect.), like the difference with the Flex and MKT for example. again thats jus my opinion IF they want to do this....AGAIN.
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Old Oct 8, 2010 | 07:35 PM
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Originally Posted by Red Jay
if i remember right, wasnt the point of the Platinum F150 to replace the Mark LT as the luxury pick up from Ford?? IMO, if their really gonna attempt this a 3rd time then i say better differentiate it from the F150. id like to see the 6.2 as the only engine available...actually id like to see a completely different truck that doesnt share anything visually with the F150 like the Blackwood and Mark LT did (doors, body, various panels, ect.), like the difference with the Flex and MKT for example. again thats jus my opinion IF they want to do this....AGAIN.
It's not going to be an F-150, it's going to be an SD-class Lincoln
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Old Oct 8, 2010 | 08:00 PM
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Originally Posted by Red Jay
if i remember right, wasnt the point of the Platinum F150 to replace the Mark LT as the luxury pick up from Ford?? IMO, if their really gonna attempt this a 3rd time then i say better differentiate it from the F150. id like to see the 6.2 as the only engine available...actually id like to see a completely different truck that doesnt share anything visually with the F150 like the Blackwood and Mark LT did (doors, body, various panels, ect.), like the difference with the Flex and MKT for example. again thats jus my opinion IF they want to do this....AGAIN.
Maybe I'm missing some here, but wasn't Blackwood based on a Navigator?
True, Navigator/Blackwood were based on the same platform as F-150, but they didn't share any design lines.



This new truck that Lincoln is considering should be based on a Super Chief concept.



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Old Oct 8, 2010 | 08:01 PM
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Originally Posted by Moosetang
It's not going to be an F-150, it's going to be an SD-class Lincoln
whoa...seriously didnt click the link. just saw the thread title and was like 'wow again?'. anyways...wow the Super Duty? im sorry but please dont do it...i can see a rediculous amount of $$$ for the price...if they choose to do this then i wish them the best of luck..
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Old Oct 9, 2010 | 03:25 PM
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Originally Posted by Red Star
http://news.pickuptrucks.com/2010/10...kup-truck.html

With the current 2009-2011 Ford F-150 lineup topped by the pricey Platinum model, there still doesn’t appear to be room for a luxurious Lincoln half-ton, which is why Lincoln’s product planners are said to be looking further up the food chain to create a Lincoln version of the Ford F-Series Super Duty.

A Lincoln-badged Super Duty would likely be the most luxurious and expensive pickup in Ford’s truck lineup. The idea is said to be based on the three-quarter-ton F-250 with exterior sheet metal that would be significantly different from the current Super Duty. The interior would also be unique, highlighted by a stretched cab similar to the Ram 3500 Mega Cab configuration. Only a single-rear-wheel version of the truck would be available.
Dear Ford,

No.

Thank you & have a wonderful day.
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Old Oct 9, 2010 | 03:32 PM
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NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!!

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Old Oct 9, 2010 | 07:02 PM
  #16  
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This will never work.
Lincoln + Truck = Fail.
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Old Oct 9, 2010 | 07:30 PM
  #17  
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Well while we're throwing stupid ideas around, where's the Raptor based MKR?!?!
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Old Oct 9, 2010 | 10:04 PM
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Why not a Lincoln Van. But not just a regular van. A cool van with a porthole window and an airbrushed wizard on the side. Vans are f'n cool!
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Old Oct 9, 2010 | 10:52 PM
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Originally Posted by 2k7gtcs
Why not a Lincoln Van. But not just a regular van. A cool van with a porthole window and an airbrushed wizard on the side. Vans are f'n cool!
If that van's a rockin'...don't come a knockin'!!!
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Old Oct 16, 2010 | 01:59 PM
  #20  
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I can see this making some kind of sense only in one eventuality (Q'Res and I discussed this the other day) If you were going to build what essentially amounts to a Mercedes G Wagon with a bed, and by this I mean a straight axle truck with air springs and an adjustable height suspension, a super luxurious interior with all the options, phenomenal off road capability, and a super quiet interior with a comfy ride (due largely to those air springs) then I get it.

In that case it really would be a sort of G Wagon or Range Rover with a bed. In fact, it might even be more faithful to the original Range Rover concept than the new Range Rovers are in every way but being a pickup rather than a wagon. Outside of that, I don't get it.
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